Joico Joifull Volumizing Styler is a volume-giving jelly, which is created specifically to give the hair a lift and more fullness. The light gel consistency is easy to distribute in the hair, and it gives an airy volume and a silky look. This amazing product should be applied to damp hair before blow drying, and does not make the hair sticky or stiff. It protects against heating tools all the way up to 212 degrees, and gives a luxurious and natural look. Joico Joifull Volumizing Styler is created with SmartRelease technology. This innovative technology has been developed as a unique and triple liposome that contains keratin and arginine, which provides healthy hair from the inside, while the content of rosehip oil works from the outside. It can neither be seen nor felt in the hair, but contributes to 52% fewer breaks. This liposome is deposited in the hair during the exposure time, and is released continuously in the hair afterwards, which makes it both stronger and more resistant.