Joico Hair Color Lumishine Permanent Crme Color 9Nwb/9.07 Lumisine Permanent Cream is a nourishing, permanent cream hair color from Joico. It regenerates the hair from the inside with the revolutionary ArgiPlex technology, which ensures a long-lasting color experience, shine and radiance. LumiShine transforms hair from the inside out with breakthrough ArgiPlex Technology, delivering astonishing shine, color longevity, and overall healthier-looking hairguaranteed!