Looking to add a touch of luxury to your color repertoire? Look no further than Joico VeroChrome! This deposit-only demi-permanent creme haircolor offers amazing shine and vibrancy, while using the reconstructive properties of K-Pak Deep Penetrating Reconstructor to deliver rich, luxurious color that's gentle on your hair. Plus, it comes with a special developer designed to work exclusively with VeroChrome for maximum color development. With an intermixable no-lift, no-fear true color palette, professional beauty lovers will adore this product!