Joop Go Cologne by Joop!, For a cologne you will want to have around you all the time, you need Joop Go. This fragrance has been around since 2006, and it has an aromatic composition that opens with bitter orange, pimento and rhubarb. The heart brings forward bourbon geranium, violet and cypress. The base is comprised of balsam fir and musk. Dozens of excellent fragrances have been released under the Joop! brand name over the years. However, the company did not start with fragrances. It began as a cosmetics and fashion brand that would not start releasing perfumes until a decade after it came into being. In addition to fashions and fragrances, the company also specializes in eyewear and home goods. Sophie Labbe is the nose who created Go cologne. She spent her childhood traveling between the countryside and the capital city, which allowed her to experience a rich assortment of different scents. She would go on to study at Isipca and work for Iff.