Jovan White Musk Cologne by Jovan, Jovan White Musk is one of the brand’s seminal released, breaking into the market in 1992 with a blend of herbal, fruity, spicy and floral accords. A refreshing scent with lasting effects is achieved by mingling woody, aromatic tones of clove with invigorating peppermint and earthy thyme. The crisp tartness of green apple enhances the blend, along with sweet melon and the powdery, rosy tones of geranium. As a division of its parent company Coty, Jovan is one of many brands capitalizing on the U.S. fragrance market along with Coty’s other popular collections such as Guess, Joop!, Espirit and Gucci. Jovan first launched in 1972, establishing itself in the market with its successful ad campaigns and releasing more than 40 scents. Although the 1990s saw its most profitable products, the brand continues strong even into the 2010s, with the latest including Tropical Musk in both men’s and women’s editions.