Gentlemen’s Shave Cream 236ml JS Sloane Shave Cream is a beautifully rich textured cream for that extra close shave. The product softens the hair for a comfortable and close shave. It is formulated to leave the skin feeling clean, slightly tingly, and fresh after your shave. JS Sloane Shave Cream also protects the skin from razor burn and shaving bumps. Directions:Wash your face, best done with hot washcloth or after shower to soften beard hair. Apply JS Sloane Shave Cream with your fingertips or shave brush and lather up in a circular motion until the entire area is covered. This process will further help soften and exfoliate skin for an easier shave. Start on one side of your face and slowly work towards the other side working on small areas at a time using short light downward strokes. Remember to keep the blade clean at all times. After shaving, rinse your face with warm water, and finish by rinsing with cold water to soothe skin and pat dry with a towel.