Works in 5 easy minutes Formulated for facial hair Targets only the gray for a natural look Multiple applications in each box Just For Men Mustache and Beard hair color brings out the best in your facial hair. Facial hair looks fuller, more even and wellgroomed as you get rid of the scraggly look of gray facial hairs. The fast and easy brushin gel works in 5 minutesyour gray hair will be gone until it grows back. This ammoniafree formula is made specifically to penetrate and condition coarse facial hair. Just For Men Mustache and Beard hair color contains protein, Vitamin E, aloe and chamomile that nourishes your hair while you color. It leaves your facial hair looking well groomed, conditioned and thicker after every application. Its ammonia free formula causes no damage to your hair. Can't decide between two shades? Try the lighter one first. You can always go darker later. Made in the USA.