What is Jojoba Oil? Jojoba, pronounced ho-ho-ba, is a natural oil that is able to penetrate deep into your skin for extreme hydration. The reason the hydration is so effective is because the wax esters found in Jojoba are identical to the natural sebum produced by our skin. Without getting to technical our skin is made up of sebum which help our skin stay healthy and hydrated through locking in moisture. Using the natural oil from the Jojoba plant that makes up Just Jojoba oil allows hydration at a deeper level. Making Just Jojoba oil great natural way to reduce fine lines and hydrate skin. Why use Just Jojoba Oil? Just Jojoba oil is a pure luxurious liquid wax ester released from the beans of the female jojoba shrub when they are cold pressed. Remarkably, this naturally silky, odourless, non-allergic liquid mixes completely and rapidly with our natural sebum and follows its pathways deep into the skin. It’s also Australian grown and produced so you can rest assure you’re getting a quality product.