This has become one of our most popular incenses, whether it is its lovely fragrance or the word Karma that helps I don't know. But i do know that when you light this incense the fragrance it is sweet and gentle and has a calming effect when lit. Perfect for meditation and yoga or if you have had a stressed out day and you just need to re-balance your self spiritually. Hand rolled incense sticks in 15 gm packet. They usually burn for approx. 30 minutes Approx. 12 sticks per packet.