What makes KeepCup unique? Taking your takeaway coffee in a cup and then throwing it in the trash - simple, quick, but non-organic and completely unnecessary. In 2011 it would be named the most innovative product at the London International Autumn Fair, and a year later it won the Sustainable Products category at the Melbourne Awards. The KeepCup mug is made from durable and food-grade plastic that can keep a drink warm for up to 30 minutes longer. The mug fits neatly into the car's cup holder, so drivers will also appreciate it, allowing them to enjoy their morning coffee or tea right in the car without spilling. But beware, it's not completely tight when tipped over. Without the lid, the mug is microwave and dishwasher safe.