Sulfate-free shampoo, with glycolic acid and creatine, strengthens compromised hair from the inner cortex. Designed for sensitized and decolorized hair, it provides instant moisture and achieves healthier hair over time. Softer and 7x stronger hair. 96% less breakage. Erases 64% damage from bleaching. Improves hair quality over time. Work through wet hair and scalp. Massage. Rinse. Repeat if necessary. Towel-dry or follow Blonde Savior regimen.