Description Kevin Murphy Rough.Rider 100g Rough it up, and get down and gritty to create a seriously strong hold with ROUGH.RIDER. Its oily, gritty-like texture helps you define a slick, matte look that lasts. Infused with antioxidants and essential extracts it packs a goodness punch as strong as it holds. ROUGH.RIDER also strengthens and helps seal rough ends. Benefits Strong hold Delivers a slick, matte defined look Helps strengthen the hair as it holds Helps to seal rough ends Ideal for all hair types Sulphate, paraben and cruelty-free How To RUB. APPLY. DRY. Rub a small amount of ROUGH.RIDER between your palms and distribute evenly through damp or dry hair. C&K Stylist Tip- ROUGH.RIDER is ideal for roughing and dirtying-up, soft clean hair. I love using it on a variety of hair lengths, and if you need to soften it down and re-mould at any stage, simply add some heat. Youll see choppy shapes come to life in your hands with a little ROUGH handling.