Cut drying time in half Quick dry towels have a greater amount of surface that is available per square inch in which to absorb water. In fact, the average person’s hair should almost completely dry in about 30 minutes when using a microfiber hair towel. Gentle on hair Microfiber is a soft and smooth material, so you don’t have to use as much effort and friction in order to quickly dry your hair. Your hair will be dry – but not excessively so – which helps maintain its softness and manageability. Lightweight & comfortable Our hair towels are a lighter and more comfortable alternative to wrapping your hair in heavy bath towels. Unlike cotton towels that can be rough on hair, the texture of microfiber is gentle and soft. Our hair towel includes a button to secure it in place as well. Help prevent snags Cotton towels are made with tiny loops that can get caught in your hair and snag it. Not only can this be painful, but it can also cause your hair to break off as you are trying to untangle it. The smoothness of microfiber towels means that there are no loops to get intertwined with your hair.