What it isKVD Beauty’s iconic liquid lipstick with all-day, transfer-proof wear—now in an evolved formula for hyper-lightweight comfort.What else you need to knowFeather-resistant with a non-drying feel, the flexible formula moves with your lips to help prevent caking and flaking. The slim precision tip gives you complete control. In petal-soft neutrals and intoxicating pops, the high-pigment matte shades are named after poisonous plants and bizarre blooms.