L'Oréal Paris Color Riche Les NUS Intense Lipstick 174 Insouciant
(2,138 reviews)
Indulge in the iconic L’Oréal Paris Color Riche lipstick in a new and improved formula enriched with Argan Oil and vitamin E. A creamy application with a long-lasting and nourishing finish to colour and care for your lips. Intense colour with hydration for up to 12-hour hydration. Discover our 10 new shades and choose your house of color riche from a bold red to a sophisticated nude to fit every mood and desire.
Indulge in the iconic L’Oréal Paris Color Riche lipstick in a new and improved formula enriched with Argan Oil and vitamin E. A creamy application with a long-lasting and nourishing finish to colour and care for your lips. Intense colour with hydration for up to 12-hour hydration. Discover our 10 new shades and choose your house of color riche from a bold red to a sophisticated nude to fit every mood and desire.
$45.82
in 1 offers
Colour:
L'Oréal Paris Color Riche Les NUS Intense Lipstick 174 Insouciant
$45.82
(2,138 reviews)
Indulge in the iconic L’Oréal Paris Color Riche lipstick in a new and improved formula enriched with Argan Oil and vitamin E. A creamy application with a long-lasting and nourishing finish to colour and care for your lips. Intense colour with hydration for up to 12-hour hydration. Discover our 10 new shades and choose your house of color riche from a bold red to a sophisticated nude to fit every mood and desire.
Indulge in the iconic L’Oréal Paris Color Riche lipstick in a new and improved formula enriched with Argan Oil and vitamin E. A creamy application with a long-lasting and nourishing finish to colour and care for your lips. Intense colour with hydration for up to 12-hour hydration. Discover our 10 new shades and choose your house of color riche from a bold red to a sophisticated nude to fit every mood and desire.
Colour:
Price comparison
Last updated at 26/06/2025 11:00:56
See 20 more history offers
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Price history
Price history
Reviews
31 May 2024
victoria.a
originally posted on influenster.com
WOW!! I LOVE THIS LIPSTICK 💄💋❤️💖🤗 I'm usually a lipgloss girly but let me tell you ALL sending about this Amazing Lip Stick that I recommend EVERYONE try, even if like me,
your not a lipSTICK girly but OMG, first off let me start with the colors they offer Wait Wait no let me start with the shape, oh my goodness see, that's how crazy awesome this
is. Ok the shades are BEAUTIFUL, you can go BILLS, it find your color you just love and look and even feel flawless in, it makes you feel like pure LUXURY!! It takes a lot for a
make up to make me feel that way as I'm a FULL ON make-up connoisseur, Ok so shades-AMAZING VARIETY, YOU'LL FALL IN LOVE W THESE NUDES! 💋 👄 BUT NO...
your not a lipSTICK girly but OMG, first off let me start with the colors they offer Wait Wait no let me start with the shape, oh my goodness see, that's how crazy awesome this
is. Ok the shades are BEAUTIFUL, you can go BILLS, it find your color you just love and look and even feel flawless in, it makes you feel like pure LUXURY!! It takes a lot for a
make up to make me feel that way as I'm a FULL ON make-up connoisseur, Ok so shades-AMAZING VARIETY, YOU'LL FALL IN LOVE W THESE NUDES! 💋 👄 BUT NO...
Absolutely Fantastic Lipstick
5 November 2022
Janna316
originally posted on lorealparisusa.com
I’m a lipstick connoisseur. I own over 30 lipsticks, mostly high end brands like Chanel, YSL, Dior, etc…. I know my lipstick because it’s the only makeup that I wear as I’m mostly
a skincare fanatic, not into other makeup, nothing as I don’t even wear concealer or foundation.This Loreal lipstick formulation, with argan oil, has found a regular,
permanent spot in my lipstick rotation among other more costly, high end brands. It is that good. I hope Loreal never discontinue this line. The colors that I use in this line are
Lovely Red (186) and Nu Irreverent (176). I love these colors so much that I keep each in my gym bag, purse, backpack, and at work.Why is this lipstick great? Fir...
a skincare fanatic, not into other makeup, nothing as I don’t even wear concealer or foundation.This Loreal lipstick formulation, with argan oil, has found a regular,
permanent spot in my lipstick rotation among other more costly, high end brands. It is that good. I hope Loreal never discontinue this line. The colors that I use in this line are
Lovely Red (186) and Nu Irreverent (176). I love these colors so much that I keep each in my gym bag, purse, backpack, and at work.Why is this lipstick great? Fir...
Glides on
19 July 2023
Carina1106
originally posted on loreal-paris.co.uk
This lipstick is surprisingly creamy and very easy to apply. It feels so moisturising on the lips, unlike some lipsticks that seem to 'drag' when applying and feel dry. It lasts a
good while, no more or less than any other similar product. I love the look of it, the gold colour stands out and looks expensive. I got 183 which is lovely but dark for day wear.
I like the feel of this lipstick so much and I have looked online for the colours available. I was surprised by the price, very reasonable, and also the tube that the lipstick is
housed in has a gorgeous design of a female which isn’t on the one I got sent. It’s only a little touch but it looks lovely and adds to the expensive look of the prod...
good while, no more or less than any other similar product. I love the look of it, the gold colour stands out and looks expensive. I got 183 which is lovely but dark for day wear.
I like the feel of this lipstick so much and I have looked online for the colours available. I was surprised by the price, very reasonable, and also the tube that the lipstick is
housed in has a gorgeous design of a female which isn’t on the one I got sent. It’s only a little touch but it looks lovely and adds to the expensive look of the prod...
Specification
| Product dimensions | 2.1 x 2.1 x 7.8 cm; 28.5 Grams |
| Country of origin | France |
| Item form | Cream |
| Finish type | Satin |
| Product benefits | Conditioning,Non-drying,Radiant |
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Price history
Price history
Reviews
31 May 2024
WOW!! I LOVE THIS LIPSTICK 💄💋❤️💖🤗 I'm usually a lipgloss girly but let me tell you ALL sending about this Amazing Lip Stick that I recommend EVERYONE try, even if like me, your not a lipSTICK girly but OMG, first off let me start with the colors they offer Wait Wait no let me start with the shape, oh my goodness see, that's how crazy awesome this is. Ok the shades are BEAUTIFUL, you can go BILLS, it find your color you just love and look and even feel flawless in, it makes you feel like pure LUXURY!! It takes a lot for a make up to make me feel that way as I'm a FULL ON make-up connoisseur, Ok so shades-AMAZING VARIETY, YOU'LL FALL IN LOVE W THESE NUDES! 💋 👄 BUT NOW, LET ME TELL YOU ABOUT THE AMAZING SHAPE, this 💄 actually is shaped in an AMAZING 😍 WAY it ... MoreWOW!! I LOVE THIS LIPSTICK 💄💋❤️💖🤗 I'm usually a lipgloss girly but let me tell you ALL sending about this Amazing Lip Stick that I recommend EVERYONE try, even if like me, your not a lipSTICK girly but OMG, first off let me start with the colors they offer Wait Wait no let me start with the shape, oh my goodness see, that's how crazy awesome this is. Ok the shades are BEAUTIFUL, you can go BILLS, it find your color you just love and look and even feel flawless in, it makes you feel like pure LUXURY!! It takes a lot for a make up to make me feel that way as I'm a FULL ON make-up connoisseur, Ok so shades-AMAZING VARIETY, YOU'LL FALL IN LOVE W THESE NUDES! 💋 👄 BUT NOW, LET ME TELL YOU ABOUT THE AMAZING SHAPE, this 💄 actually is shaped in an AMAZING 😍 WAY it was such a what Idea on L'Oreals part (as usual for then!!) anyhow ok so please go to their site. And look up this lipstick MANY other things will catch your eye but REMEMBER TO MAKE YOUR WAY TO THIS 👄 LIPSTICK 💄💋 the shape is designed so you can line your lips, so if your like me and share your lips from time to time especially for photos it when on camera , but it's great for daily basis as well line your lios and then it also has this curvature... Wait is that a word? If not it should be but inside it's not and you don't know what I mean it has curves on the sides of the lipstick I use that to fill in what I've lined, this is just a genius product, the packaging is gorgeous💁♀️ even look LUXURIOUS before u even open and use it!! It's so posh! I am inlive w this. Shh 🤫 but it is SOOO freaking affordable you can literally buy and try every shade you want!!! It glides on SOOO smoothly And creamy it feels great during application and no need to use it ten more times having to continue applying because IT STAYS THIS LIPSTICK DOES NOT SNUDGE, TOTALLY AND SERIOUSKY SMUDGE PROOF, BEAUTIES😘 HOW MUCH BETTER SHE'S IT GET?? and it leaves you with such a succulent beautiful look people's eyes will be on your lips 👄🤩👄🌺 ALL evening long men wanting to KISS them and make wishing they knew what your secret was!!! I HIGHLY recommend trying this trust me, this is for EVERYBODY!!! JUST BUY ONE, TRY IT, YOU WILL SOOO LOVE IT!!!!! (ALSO WORKS WELL WHEN MIXING ONE AS A LINER AND ANOTHER TO FILL IN THE COOLER ALSO GREAT, GREAT BLUSH USE US WELL OMG!! SO CHEEKY!!
victoria.a
originally posted on influenster.comAbsolutely Fantastic Lipstick
5 November 2022
I’m a lipstick connoisseur. I own over 30 lipsticks, mostly high end brands like Chanel, YSL, Dior, etc…. I know my lipstick because it’s the only makeup that I wear as I’m mostly a skincare fanatic, not into other makeup, nothing as I don’t even wear concealer or foundation.This Loreal lipstick formulation, with argan oil, has found a regular, permanent spot in my lipstick rotation among other more costly, high end brands. It is that good. I hope Loreal never discontinue this line. The colors that I use in this line are Lovely Red (186) and Nu Irreverent (176). I love these colors so much that I keep each in my gym bag, purse, backpack, and at work.Why is this lipstick great? First, the pigmentation is intensely rich. The color glides on smoothly without ... MoreI’m a lipstick connoisseur. I own over 30 lipsticks, mostly high end brands like Chanel, YSL, Dior, etc…. I know my lipstick because it’s the only makeup that I wear as I’m mostly a skincare fanatic, not into other makeup, nothing as I don’t even wear concealer or foundation.This Loreal lipstick formulation, with argan oil, has found a regular, permanent spot in my lipstick rotation among other more costly, high end brands. It is that good. I hope Loreal never discontinue this line. The colors that I use in this line are Lovely Red (186) and Nu Irreverent (176). I love these colors so much that I keep each in my gym bag, purse, backpack, and at work.Why is this lipstick great? First, the pigmentation is intensely rich. The color glides on smoothly without unevenness. Second, the texture is not not sticky or waxy unlike most drugstore brands. It has a light texture that’s not drying due to the argan oil. Longevity is fantastic yet non-drying several hours into wear.Nu Irreverent (176) is a holy grail nude lipstick in my opinion. It is a brightening nude color that works well in every skin tone. I would describe the color as a bright sienna with a tinge of neutral pink. This is a perfect nude lipstick for those who want a nude lipstick that doesn’t blend the lips into the skin, but give the face a brightening pop.Lovely Red (186) is the perfect red for those who aren’t into cool, blue-based red lipsticks. It’s definitely a warm, vibrant red. I wear it smudged over lip butter for sheer look, or by itself. This is a versatile red that doesn’t clash with other colors, it turns into a neutral red on different skin tones.Bravo to Loreal for making an affordable lipstick that is comparable to more high end brands.
Janna316
originally posted on lorealparisusa.comGlides on
19 July 2023
This lipstick is surprisingly creamy and very easy to apply. It feels so moisturising on the lips, unlike some lipsticks that seem to 'drag' when applying and feel dry. It lasts a good while, no more or less than any other similar product. I love the look of it, the gold colour stands out and looks expensive. I got 183 which is lovely but dark for day wear. I like the feel of this lipstick so much and I have looked online for the colours available. I was surprised by the price, very reasonable, and also the tube that the lipstick is housed in has a gorgeous design of a female which isn’t on the one I got sent. It’s only a little touch but it looks lovely and adds to the expensive look of the product. I have already ordered 174 and 178 which are lighter and better ... MoreThis lipstick is surprisingly creamy and very easy to apply. It feels so moisturising on the lips, unlike some lipsticks that seem to 'drag' when applying and feel dry. It lasts a good while, no more or less than any other similar product. I love the look of it, the gold colour stands out and looks expensive. I got 183 which is lovely but dark for day wear. I like the feel of this lipstick so much and I have looked online for the colours available. I was surprised by the price, very reasonable, and also the tube that the lipstick is housed in has a gorgeous design of a female which isn’t on the one I got sent. It’s only a little touch but it looks lovely and adds to the expensive look of the product. I have already ordered 174 and 178 which are lighter and better for my personal daily use. I do find this lipstick to be extremely easy to apply, comfortable to wear with no drying out look to the lips, quite the opposite, it seems to add moisturise to the lips. I do love 183 but will save that for non working days. At the price, I highly recommend you try it.
Carina1106
originally posted on loreal-paris.co.ukGorgeous color, but heavy on the fragrance.
15 August 2024
Worth it is a lovely pinkish nude that is surprisingly flattering on my warm light/medium skin tone. I was worried it would be too pale and wash me out but it's quite natural looking and enhances my natural lip color. The lipliner is a perfect match and great for keeping the lip stick in place and even over lining a bit for a poutier look. That being said I can't stand the scent. I know L'Oréal uses their signature fragrance in their lipsticks, and as much as I tried to ignore it I just can't, I can taste it in the back of my throat all day. It feels as if I've been using perfume as mouthwash or something. I wish they didn't use such a heavy fragrance on their lipsticks, otherwise this product would be perfect. If you don't mind a heavily fragranced lip product and ... MoreWorth it is a lovely pinkish nude that is surprisingly flattering on my warm light/medium skin tone. I was worried it would be too pale and wash me out but it's quite natural looking and enhances my natural lip color. The lipliner is a perfect match and great for keeping the lip stick in place and even over lining a bit for a poutier look. That being said I can't stand the scent. I know L'Oréal uses their signature fragrance in their lipsticks, and as much as I tried to ignore it I just can't, I can taste it in the back of my throat all day. It feels as if I've been using perfume as mouthwash or something. I wish they didn't use such a heavy fragrance on their lipsticks, otherwise this product would be perfect. If you don't mind a heavily fragranced lip product and love a natural pinky nude color, then you'll love Worth it.
Eva
originally posted on lorealparisusa.comGorgeous in every way
23 July 2023
Of all the L’Oréal products I have tried and purchased I think this is my favourite. Starting with the look of the product - it’s so lux it really is a lovely item to have in your handbag. Due to the gold notch there is also little to no risk of the lid popping off whilst in your bag. I really struggle to find a natural looking lip colour that can be used both day and night and again this hits the mark. The smell is also just right, it still smells like a L’Oréal lipstick but the fragrance is much more subtle than other lipsticks I have bought from L’Oréal. Finally the look and feel, it feels so rich and moisturising going on and stays like this even after a drink. The lipstick colour stays even after the moisturising effect has faded. Again if you’re looking for ... MoreOf all the L’Oréal products I have tried and purchased I think this is my favourite. Starting with the look of the product - it’s so lux it really is a lovely item to have in your handbag. Due to the gold notch there is also little to no risk of the lid popping off whilst in your bag. I really struggle to find a natural looking lip colour that can be used both day and night and again this hits the mark. The smell is also just right, it still smells like a L’Oréal lipstick but the fragrance is much more subtle than other lipsticks I have bought from L’Oréal. Finally the look and feel, it feels so rich and moisturising going on and stays like this even after a drink. The lipstick colour stays even after the moisturising effect has faded. Again if you’re looking for high gloss this may not be the product for you - unless you combine with a lip gloss- but it makes lips feel soft and fleshy. Definitely my new go to lipstick.
Amandalily
originally posted on loreal-paris.co.ukGreat Quality, Hydrating Drugstore Lipstick
17 August 2024
I am obsessed with makeup, so I have countless lipsticks from different price ranges, and I have to say Loreal is one of my favorite drugstore brands. I got the Loreal Colour Riche lipstick in the color Worth It as a free gift from Loreal but this opinion is my own. This color is a perfect neutral mauve tone that goes with both warm and cool makeup looks. The lipstick is easy to apply but is very wet until you blot. If you don't blot this lipstick, the color will not last very long. I get around 4 hours of wear time from it depending on what I am doing. It lasts through drinks but doesn't last too well through meals, like most lipsticks. The lipstick is super hydrating which is one of my favorite features. It did not dry my lips out at all even after blotting. If ... MoreI am obsessed with makeup, so I have countless lipsticks from different price ranges, and I have to say Loreal is one of my favorite drugstore brands. I got the Loreal Colour Riche lipstick in the color Worth It as a free gift from Loreal but this opinion is my own. This color is a perfect neutral mauve tone that goes with both warm and cool makeup looks. The lipstick is easy to apply but is very wet until you blot. If you don't blot this lipstick, the color will not last very long. I get around 4 hours of wear time from it depending on what I am doing. It lasts through drinks but doesn't last too well through meals, like most lipsticks. The lipstick is super hydrating which is one of my favorite features. It did not dry my lips out at all even after blotting. If you are looking for a lipstick that will not break the bank, this is a great choice!
April
originally posted on lorealparisusa.comJust okay
8 October 2024
I’ve been on a lipstick journey to replace wearing lipgloss all the time for more color saturation and moisture. Purchased the color Worth It and even though it was a pretty color in between mauve pink and nude, I wasn’t satisfied with the texture. It felt too thick on the lips but didn’t offer as much moisture as I’d hope for. My biggest gripe is that these do not come sealed so you’ll have to open and check them to make sure someone else didn’t already do a swatch test or use it. It does smudge a little. The gold packing is a nice touch yet, the top only fits one way so you always have to place it on correctly to make sure it’s closed. Overall I’m glad I tried it but will stick to other brands.
IroMum
originally posted on TargetL'OReal Paris Colour Riche lip color
4 December 2023
#590 Blushing Berry upc# 071249074541 Purchased for my daughter, and it broke after the first use. Being it wasn't a cheap lipstick brand so I thought it be good- even with the digital coupon from CVS, I am very disappointed. I was hopeful it was just a bad tube as my daughter threw it away, but seeing other reviews, I don't believe I'll be purchasing it any more. Maybe the same brand but not the same type, unless it happens again. L'OReal has been an excellent brand in the past. It was listed on the app the day I purchased at $5.25- it was full price $10.99 (minus my coupon.) CVS isn't the issue, they only sell the product. L'OReal makes the product, so maybe my review should go to them & not CVS.
Jessica
originally posted on cvs.comPerfect sized bullet for precision application
26 July 2023
The shape of the bullet of this lipstick really intrigued me as it's a little different. But it really is the perfect shape especially if you have a prominent 'cupids bow'. I love this shade (Authentic 177) which suits my skin ton (More medium at present due to a tan). It's a rosy nude but not too pink and slightly darker than I'd usually pick. It also looks lovely if you smudge it out a little (Quickly after applying!) for a wash of colour (And looks good as a blush). Lasting wise I find it lasts about the same as most lipsticks on me as I vape. I suffer with VERY dry lips but this doesn't make them worse like some formulas can. If I apply a little lip balm before and blot that off before application it really helps. Overall really impressed and a lovely, wearable ... MoreThe shape of the bullet of this lipstick really intrigued me as it's a little different. But it really is the perfect shape especially if you have a prominent 'cupids bow'. I love this shade (Authentic 177) which suits my skin ton (More medium at present due to a tan). It's a rosy nude but not too pink and slightly darker than I'd usually pick. It also looks lovely if you smudge it out a little (Quickly after applying!) for a wash of colour (And looks good as a blush). Lasting wise I find it lasts about the same as most lipsticks on me as I vape. I suffer with VERY dry lips but this doesn't make them worse like some formulas can. If I apply a little lip balm before and blot that off before application it really helps. Overall really impressed and a lovely, wearable shade. Definitely want to look at other shades in this range.
30somethingmel
originally posted on loreal-paris.co.ukserviceable... pretty colors, strong smell, a little patchy
17 April 2023
The best thing about these lipsticks is the color range. I have Determine, Excessif, Intense, Irreverent. For my extremely warm/golden undertones and medium skin tone, Determine is the most natural-looking nude, and my favorite. Intense can also pass for a nude, but it's noticeably pink on me (although it's described as warm, I am very golden and it still reads slightly too cool/neutral on me to look natural). Excessif on me is like a bright coral and Intense is almost red; I wouldn't consider either of them nudes for me.Compared to other lipsticks of this type and finish, they're really not bad. But they're also not great. They go on easy, and aren't dry, but also don't feel moisturizing either, like they're just a layer on the surface of your lip. I find they ... MoreThe best thing about these lipsticks is the color range. I have Determine, Excessif, Intense, Irreverent. For my extremely warm/golden undertones and medium skin tone, Determine is the most natural-looking nude, and my favorite. Intense can also pass for a nude, but it's noticeably pink on me (although it's described as warm, I am very golden and it still reads slightly too cool/neutral on me to look natural). Excessif on me is like a bright coral and Intense is almost red; I wouldn't consider either of them nudes for me.Compared to other lipsticks of this type and finish, they're really not bad. But they're also not great. They go on easy, and aren't dry, but also don't feel moisturizing either, like they're just a layer on the surface of your lip. I find they also dry out semi-quickly. They do have a strong rosy scent, which I can deal with, although I would prefer if they did not have that scent. My biggest gripe is that they go on a little patchy-- they are thin (they don't mask lip texture or fill in lines at all) and not opaque enough to cover my natural lip color, so I have to use a lip liner and layer this lipstick on, or just wear it blotted so it's more of a tint. But at that point, I have tinted balms I like better and that provide hydration.
baron
originally posted on ulta.comSpecification
| Product dimensions | 2.1 x 2.1 x 7.8 cm; 28.5 Grams |
| Country of origin | France |
| Item form | Cream |
| Finish type | Satin |
| Product benefits | Conditioning,Non-drying,Radiant |