This is a great ammonia free hair color. It's a hair color that's both vibrant and lasts upto 4 weeks. The color selection is vast and the formula is so easy to apply. What really impressed me was how gentle it was on my hair - no damage or dryness like I've experienced with other brands. The color payoff is incredible, my hair looks healthy and shiny, and the fade is subtle and even. loreal Inoa has won me over as a loyal customer. Highly recommend!"

Big fan!

I am definitely a new fan of this hair color. It covers grey so well. I was truly impressed. I love the smooth creamy texture it has. I feel like it applies better & feels better on the scalp than most hair color. My clients hair was sooooo shiny at the end of her appointment! Highly recommend

Favorite Hair Color

I have been using this hair color since doing my own hair since covid. It is odorless which I love, and doesn't stain my skin like most hair colors. The coverage as well is very good! I use the same brand developer, Iona 20voluse my scale and mix it 1 to 1. my product was shipped super fast as well

Great product, Great opportunity

As always- Cosmetic World has the professional products I'm looking for. I mix the 4NN and 5NN together for the perfect shade for my roots. Thanks for helping me C.W.!!!!

I will use this product in the future

L'Oreal Prefessional sent me the iNOA hair coloring set for free to sample because I participate in the BzzAgent sampling program. After sampling this product I will be purchasing for future use. The full coverage saturating formula was great with low to zero intoxicating fumes. Once processed and styled the rich vibrant color was amazing and sealed the deal with my decision making process to purchase in the future.

L'Oreal Inoa Coloration D Oxydation Ammonia Free Hair Colour 60g - 5 Light Brown

I used this in July with a low vol peroxide 9, in attempt to colour over very fine long hair that has lightened with each successive box dye Id used in the past. I went up a shade from my natural colour as Id seen recommended and it still came out way darker than expected but gradually rinsed back to my natural shade which is what I was aiming for. It hasnt faded since, Ive been using colour protect products and has masked the damage from the past box dyes that had lightened it. Good because I was hoping never to need to repeatId totally recommend thinking about the developer you use, with regard to the condition of the hair you use it on

Loved it!

The infinite shine, and all over conditioned feel after using this color on my clients hair was insane! I absolutely love getting new products to test out and this was one of my top faves!! The color was so beautiful and rich. I literally cannot get over it. The mixing ratio is so easy to follow and the developer and color mix so well. I'm honestly thinking of switching my whole color line over to this because I loved it so much.!!! I think I also love that it is ammonia free, so there's no harsh chemical smells. I can also use this on my super sensitive clients and they don't get a reaction and I can't ask for much more than that.

New formula review.

I had Inoa applied to my hair over the last 9 months in about 3 monthly intervals for root top up . Today my hairdresser had to re apply my root colour and use tubes of the old formula for my colour as the new formula tubes had not provided the coverage for grey. Its fine for now and I get trying to make a sustainable product but maybe some more testing required. I have an excellent hairdresser and am grateful they fixed the issue. Not sure what will happen when their old supply if my colour runs out.

Really nice results

I couldn't wait to get this and try on my clients. I was really impressed with the results. But not as easy as I thought. It worked great coverage was awesome, but a bit blotchy. Not exactly what I was expecting. I would definitely use again. Maybe I need to reread again the instructions.