Indulge in luxuriously creamy matte lipstick with L'Oral Paris Lipstick. Colour Riche Collection Exclusive has custom-made pink lipsticks for every skin tone. Each sheer lipstick shade in this carefully curated collection has its own gorgeous color variation to flatter every skin tone and add beautiful dimension to the lips. These lipsticks provide a flawless matte finish that still feels comfortable. Get your perfect pink lips! • A Pink Lipstick For Every Skin Tone • Sheer Matte Color • Comfortable Wear • Smooth, Creamy Feel Apply starting in the center of your upper lip. Work from the center to outer edges of your lips, following the contour of your mouth. Then glide across the entire bottom lip.