L'Oreal Color Riche Lipstick 189 Ambitious Red
(22,742 reviews)
Our 1st collection of wearable reds reveals the unspoken power of all women. Payoff so saturated, it makes a statement. Unique, silhouette bullet shape for defined lip lines and a smooth gliding formula for coverage in just 1 swipe Rich pigments for intense color with a beautiful satin finish. Creamy formula infused with argan oil and vitamin E cares for lips Non-drying and smudge-proof formula leaves lips feeling soft and smooth with each and every application Rediscover the power or red. Available in 6 elegant, refined red shades. Find your perfect red lipstick.
Our 1st collection of wearable reds reveals the unspoken power of all women. Payoff so saturated, it makes a statement. Unique, silhouette bullet shape for defined lip lines and a smooth gliding formula for coverage in just 1 swipe Rich pigments for intense color with a beautiful satin finish. Creamy formula infused with argan oil and vitamin E cares for lips Non-drying and smudge-proof formula leaves lips feeling soft and smooth with each and every application Rediscover the power or red. Available in 6 elegant, refined red shades. Find your perfect red lipstick.
$9.24 - $12.90
in 3 offers
Colour:
L'Oreal Color Riche Lipstick 189 Ambitious Red
$9.24
(22,742 reviews)
Our 1st collection of wearable reds reveals the unspoken power of all women. Payoff so saturated, it makes a statement. Unique, silhouette bullet shape for defined lip lines and a smooth gliding formula for coverage in just 1 swipe Rich pigments for intense color with a beautiful satin finish. Creamy formula infused with argan oil and vitamin E cares for lips Non-drying and smudge-proof formula leaves lips feeling soft and smooth with each and every application Rediscover the power or red. Available in 6 elegant, refined red shades. Find your perfect red lipstick.
Our 1st collection of wearable reds reveals the unspoken power of all women. Payoff so saturated, it makes a statement. Unique, silhouette bullet shape for defined lip lines and a smooth gliding formula for coverage in just 1 swipe Rich pigments for intense color with a beautiful satin finish. Creamy formula infused with argan oil and vitamin E cares for lips Non-drying and smudge-proof formula leaves lips feeling soft and smooth with each and every application Rediscover the power or red. Available in 6 elegant, refined red shades. Find your perfect red lipstick.
Colour:
Price comparison
Last updated at 08/06/2025 16:40:28
See 8 more history offers
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Price history
Price history
Reviews
Beautiful Color
4 December 2021
Fellica1
originally posted on lorealparisusa.com
The L'oreal Paris Colour Riche Res of worth Lipstick in the shade #188 Respected is a beautiful cherry red. I love the color which is vibrant and rich. The lipstick glides easily
over my lips and is rich in color. The shade is close between a red and pink color which looks like almost the color of a blush that I have owned. The lipstick is creamy and has
a satin finish. On the lips, I can feel it is moisturizing and not drying. It gives my lips a nice sheen and the color is long-lasting. I like that the cap doesn't come off when I put it
in my purse which some lipsticks cap comes off randomly. I like the unique shape of the lipstick bullet which makes it easy to apply the corners of my lips.
over my lips and is rich in color. The shade is close between a red and pink color which looks like almost the color of a blush that I have owned. The lipstick is creamy and has
a satin finish. On the lips, I can feel it is moisturizing and not drying. It gives my lips a nice sheen and the color is long-lasting. I like that the cap doesn't come off when I put it
in my purse which some lipsticks cap comes off randomly. I like the unique shape of the lipstick bullet which makes it easy to apply the corners of my lips.
Beautiful, Lovely, Red
21 March 2022
Nish108
originally posted on lorealparis.ca
It’s a perfect shade for my brown skin tone! I have stayed away from red lipsticks but this one is gorgeous. It has become a go to shade for me if I want to look put together
without much effort or makeup on. The application was very smooth and silky and the scent was pleasant. It lasts pretty much all day and if you don’t want a very bold lip you
can also blot it for a milder lip stain. I would highly recommend this product and the shade Lovely Red. I received this product free from topbox and couldn’t be happier with
the shade. #freeproduct, #trywithtopbox.
without much effort or makeup on. The application was very smooth and silky and the scent was pleasant. It lasts pretty much all day and if you don’t want a very bold lip you
can also blot it for a milder lip stain. I would highly recommend this product and the shade Lovely Red. I received this product free from topbox and couldn’t be happier with
the shade. #freeproduct, #trywithtopbox.
Great colour
20 March 2022
Trace1466
originally posted on lorealparis.ca
I received the L'oreal paris, colour rich reds of worth lipstick for free for my honest opinion.I received the lovely red (186) colour.I really enjoyed this lipstick as stated in the
description this is non drying and smudgeproof. This is exactly that, i wore the colour all day and it did not smudge or dry at all. I also like that the formula includes agan oil
and vitamin E which is good for lipcare.The colour is a vibrant red that could be seen from the other side of the room, very bright. The lipstick is comfortable to the touch and
is comfortable after aplying. It is not thick like other lipstick which is usually why i dont wear it. I loved this one and will definitely purchase in the future , the colo...
description this is non drying and smudgeproof. This is exactly that, i wore the colour all day and it did not smudge or dry at all. I also like that the formula includes agan oil
and vitamin E which is good for lipcare.The colour is a vibrant red that could be seen from the other side of the room, very bright. The lipstick is comfortable to the touch and
is comfortable after aplying. It is not thick like other lipstick which is usually why i dont wear it. I loved this one and will definitely purchase in the future , the colo...
Specification
| Shade | Ambitious Red 189 |
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Price history
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Reviews
Beautiful Color
4 December 2021
The L'oreal Paris Colour Riche Res of worth Lipstick in the shade #188 Respected is a beautiful cherry red. I love the color which is vibrant and rich. The lipstick glides easily over my lips and is rich in color. The shade is close between a red and pink color which looks like almost the color of a blush that I have owned. The lipstick is creamy and has a satin finish. On the lips, I can feel it is moisturizing and not drying. It gives my lips a nice sheen and the color is long-lasting. I like that the cap doesn't come off when I put it in my purse which some lipsticks cap comes off randomly. I like the unique shape of the lipstick bullet which makes it easy to apply the corners of my lips.
Fellica1
originally posted on lorealparisusa.comBeautiful, Lovely, Red
21 March 2022
It’s a perfect shade for my brown skin tone! I have stayed away from red lipsticks but this one is gorgeous. It has become a go to shade for me if I want to look put together without much effort or makeup on. The application was very smooth and silky and the scent was pleasant. It lasts pretty much all day and if you don’t want a very bold lip you can also blot it for a milder lip stain. I would highly recommend this product and the shade Lovely Red. I received this product free from topbox and couldn’t be happier with the shade. #freeproduct, #trywithtopbox.
Nish108
originally posted on lorealparis.caGreat colour
20 March 2022
I received the L'oreal paris, colour rich reds of worth lipstick for free for my honest opinion.I received the lovely red (186) colour.I really enjoyed this lipstick as stated in the description this is non drying and smudgeproof. This is exactly that, i wore the colour all day and it did not smudge or dry at all. I also like that the formula includes agan oil and vitamin E which is good for lipcare.The colour is a vibrant red that could be seen from the other side of the room, very bright. The lipstick is comfortable to the touch and is comfortable after aplying. It is not thick like other lipstick which is usually why i dont wear it. I loved this one and will definitely purchase in the future , the colour is just stunning. I hope you will give this a chance ... MoreI received the L'oreal paris, colour rich reds of worth lipstick for free for my honest opinion.I received the lovely red (186) colour.I really enjoyed this lipstick as stated in the description this is non drying and smudgeproof. This is exactly that, i wore the colour all day and it did not smudge or dry at all. I also like that the formula includes agan oil and vitamin E which is good for lipcare.The colour is a vibrant red that could be seen from the other side of the room, very bright. The lipstick is comfortable to the touch and is comfortable after aplying. It is not thick like other lipstick which is usually why i dont wear it. I loved this one and will definitely purchase in the future , the colour is just stunning. I hope you will give this a chance as well.
Trace1466
originally posted on lorealparis.caGreat formula and packaging
19 November 2021
The packaging of this lipstick is gorgeous. The beautiful gold tube makes it look super classy. This is pretty enough to display on your vanity or whip out of your makeup bag. I love how secure the latch is so you don't have to worry about the cover moving around or opening up in your bag and making a mess. The color itself is a little darker than I expected. I was hoping for more of a berry color. This color honestly looked amazing with my skin tone, but is still too dark for my liking. I gave it to my mom since she loves darker lipstick. The formula itself is really nice. It goes on super smooth and feels silky and hydrating on the lips. I would love to try other more muted tones of this lipstick
Alicia13
originally posted on lorealparisusa.comGreat lipstick, just not for me
9 April 2022
I received this complimentary to test out from Topbox in the color lovely red. I will start out by saying it is a GORGEOUS color. It is a true neutral red. I tend to prefer cool tone reds but this was pretty close. There was a touch of orange making it a tad warm toned. The formula is so creamy and glides right on. The color payoff is insane and it hides any lines on your lips. However, the thing I didn’t like was that it was so creamy that it easily smeared below my lip before I even left the house. If this doesn’t bother you then this is definitely the product for you. The packaging is glamorous in a metallic gold color. The shape of the lipstick is also great for getting the perfect round shape of lips to accentuate the Cupid’s bow. Great product.
originally posted on lorealparis.ca
Hydrating, pigmented, but heavily scented.
23 March 2022
Really nice formula, it's hydrating and glides on so smoothly, with an oil-in-balm texture that melts into the lips, similar to YSL Rouge Volupte Shine but not at all sheer. That has its trade offs, though, because it is not long wearing. Very pigmented, opaque in one swipe. Respected is pretty close to the photos, it is a cool blue-toned red, just a hair darker than pictured so it doesn't look as pink. The unique bullet shape works well, allowing for a crisp line that didn't need a liner. I'd still use one as it can feather because it is so creamy. While it is a great formula, shade, and shape, it is heavily scented. So much so you can taste it, even 30 minutes after application. It is what I'd call an old-lady perfume, sharp and bitter, cloying and spicy, ... MoreReally nice formula, it's hydrating and glides on so smoothly, with an oil-in-balm texture that melts into the lips, similar to YSL Rouge Volupte Shine but not at all sheer. That has its trade offs, though, because it is not long wearing. Very pigmented, opaque in one swipe. Respected is pretty close to the photos, it is a cool blue-toned red, just a hair darker than pictured so it doesn't look as pink. The unique bullet shape works well, allowing for a crisp line that didn't need a liner. I'd still use one as it can feather because it is so creamy. While it is a great formula, shade, and shape, it is heavily scented. So much so you can taste it, even 30 minutes after application. It is what I'd call an old-lady perfume, sharp and bitter, cloying and spicy, artificial floral. It keeps me from really enjoying it, I'm inclined to avoid it, even though it's otherwise a great lipstick. Hence, 3 stars.
Gwen
originally posted on walmart.comReview of the Loreal Colour Riche Lipstick
13 November 2021
The Loreal Colour Riche "Reds of Worth" Satin Lipstick comes in 6 different colors – Successful Red, Prosperous Red, Lovely Red, Respected Red, Ambitious Red, and Hopeful Red. The Lipstick shade "190 Hopeful Red" is a wearable, elegant deep red color. The packaging of this lipstick is beautiful. It looks more luxurious even though it is affordable. The bottle is fully gold with a Loreal brand imprinted on the top cap. This lipstick has a satin, smooth gliding formula. It left an intense color coverage on my lips. Being an African American, I struggle with finding my perfect red lipstick, so I was surprised that this lipstick color was my perfect color. With this lipstick finish being satin, I didn't experience any drying on the lips. When I was wearing this ... MoreThe Loreal Colour Riche "Reds of Worth" Satin Lipstick comes in 6 different colors – Successful Red, Prosperous Red, Lovely Red, Respected Red, Ambitious Red, and Hopeful Red. The Lipstick shade "190 Hopeful Red" is a wearable, elegant deep red color. The packaging of this lipstick is beautiful. It looks more luxurious even though it is affordable. The bottle is fully gold with a Loreal brand imprinted on the top cap. This lipstick has a satin, smooth gliding formula. It left an intense color coverage on my lips. Being an African American, I struggle with finding my perfect red lipstick, so I was surprised that this lipstick color was my perfect color. With this lipstick finish being satin, I didn't experience any drying on the lips. When I was wearing this lipstick, I felt like my lips were moisturized and hydrated. This lipstick's formula is infused with argan oil and vitamin E. I didn't receive any red residue from wearing this lipstick when taking off this lipstick. I was able to remove this lipstick with ease using my cleansing balm and micellar water. I truly believe that anyone would be able to find a color lipstick they like in this collection. I'm excited to continue wearing shade #190 Hopeful Red in the fall and winter-time. I would highly recommend the Loral Color Riche "Reds of Worth" Satin Lipstick to my family and friends.
courtneyg1107
originally posted on lorealparisusa.comSadly Disappointed :(
14 April 2022
This #freeproduct L’Oréal Lovely Red came in the mail from #trywithtopbox. I was soooo excited to try this lipstick, unfortunately there are only a few things I liked overall I was sadly disappointed.Starting with the positives, the colour is brilliant and I ABSOLUTELY LOVED THE LIPSTICK CASE DESIGN !!I loved how the lipstick lip LOCKED into the base !! I wore it for a few hours and it’s definitely a long lasting wearing lipstick.Sadly though there were more negatives than positives. With the name Lovely Red I expected a brighter red, this colour has orange undertones which I did not care for at all. It also has a faint flower petal fragrance that I didn’t like either, thankfully the scent faded quickly. Upon application the lipstick goes on smoothly but ... MoreThis #freeproduct L’Oréal Lovely Red came in the mail from #trywithtopbox. I was soooo excited to try this lipstick, unfortunately there are only a few things I liked overall I was sadly disappointed.Starting with the positives, the colour is brilliant and I ABSOLUTELY LOVED THE LIPSTICK CASE DESIGN !!I loved how the lipstick lip LOCKED into the base !! I wore it for a few hours and it’s definitely a long lasting wearing lipstick.Sadly though there were more negatives than positives. With the name Lovely Red I expected a brighter red, this colour has orange undertones which I did not care for at all. It also has a faint flower petal fragrance that I didn’t like either, thankfully the scent faded quickly. Upon application the lipstick goes on smoothly but smudges sooo easily and also stains the skin which is kind of hard to remove with soap, this is where my enthusiasm for the lipstick died. I proceeded to drink my coffee and was annoyed how the lipstick messed up the rim of my cup and also smeared when I tried to remove the stain from it.With all of that being said, this doesn’t & will not stop me from trying and purchasing L’Oréal products in the future. I’ve always trusted L’Oréal and will continue to be a consumer. If given another opportunity to test another L’Oréal product I would be honoured.
Destinyheaven
originally posted on lorealparis.caSmooth and flattering!
1 April 2022
I received this #freeproduct thanks to #trywithtopbox.Colour Riche #186 Lovely Red is absolutely gorgeous! It goes on smooth and silky, and doesn’t feel drying at all. The angled tube envelops and complements one’s lips shape perfectly. The formula doesn’t bleed into my mouth lines, and the colour stays on ALL DAY - even after eating a meal! This shade “Lovely Red” is beautiful and very flattering. I can see this being my go-to red lipstick for years to come; great for evening or a dramatic daytime look. Classic. 5 stars for sure, this one is a keeper
Samurai4
originally posted on lorealparis.caSuper nice lipstick but color not for me
4 April 2022
I received this product free to review from TopBox and was very excited to try it out. My favorite category of beauty has always been lip products and so this was perfect for me. The gold packaging revealed a very cool shaped bullet but I prefer a more pointed bullet style. It would make for a easier and more precise application, especially with such a bold color. It has a slightly sweet fragrance, not a typical L’Oréal lip fragrance, and it didn’t linger after being applied to the lips. It had full opacity upon one swipe and was very creamy. It really applied very nicely and looked great on the lips. It did stain my lips after removing it so had great lasting power. Unfortunately, the color was sadly not for me. It was a very orangey based red and made my teeth ... MoreI received this product free to review from TopBox and was very excited to try it out. My favorite category of beauty has always been lip products and so this was perfect for me. The gold packaging revealed a very cool shaped bullet but I prefer a more pointed bullet style. It would make for a easier and more precise application, especially with such a bold color. It has a slightly sweet fragrance, not a typical L’Oréal lip fragrance, and it didn’t linger after being applied to the lips. It had full opacity upon one swipe and was very creamy. It really applied very nicely and looked great on the lips. It did stain my lips after removing it so had great lasting power. Unfortunately, the color was sadly not for me. It was a very orangey based red and made my teeth look yellow. However, I would love to try a different color in this formula as it was very nice to use. #LOreal #ColorRicheLipstick #freeproduct #trywithtopbox #gotitfree
ljtomko68
originally posted on lorealparis.caSpecification
| Shade | Ambitious Red 189 |