Striking color, extreme comfort for intensely rehydrated, smooth, soft and long-lasting lips. The richness of a treatment The lipsticks of the Color Riche range contain a unique association of Omega 3 and Vitamin E which prevents the lips from becoming dry and plays an effective protective role. L'Oréal Laboratories have selected pigments that give a bright, full color and with an exceptional seal. On perfectly hydrated lips, the colors have never been so intense and deep. Color Riche lipsticks dress your lips with an intense color that remains unaltered throughout the day, without drooling or fading.