Give your lips instant Plump & Shine with our new Color Riche lipstick that provides a glossy, radiant finish and comfortable wear. Our 1st plumping lipstick for an instant volumized look and moisturized feel. Give your lips instant plump & shine with our new Color Riche lipstick that provides a glossy, radiant finish and comfortable wear. In just one application, experience an all-day moisturized feel and a lasting shine effect coupled with a healthy flush of subtle colour. Lips appear soft, glossy, and visibly plumped. Available in 6 fresh, fun, & fruity scents in a high-performance lipstick that leaves lips feeling healthy and conditioned throughout wear.