L'Oreal Colour Riche Lipstick Faithful 731 Indulge in richness beyond compare with our most luxuriously rich color and intensely rich hydration. Colour Riche Lipcolour is richer, creamier and more moisturizing than ever before. In addition to nourishing ingredients like Omega 3 and Vitamin E, the formula is enriched with Argan Oil to condition and soften lips. Your lips are kept soft, smooth, and ultra-hydrated. With a spectrum of 42 gorgeous shades from bold to nearly nude, Colour Riche Lipcolour offers a shade thats perfect for every look and any occasion.