L'Oreal Color Riche by LOreal Lipstick Your colour, your way. Discover Color Riche luxurious lipstick colour. Its rich formula is enriched with a combination of Omega-3 and Vitamin E and leaves your lips feeling moisturised. Available in over 30 shades, from natural nudes and soft pinks to bright daring corals and reds: there is always a shade to suit your mood or the time of your day. How to use Use Color Riche Lip Liner to accentuate the shape of your lips, applying it on the edge for a naturally full look. Apply Color Riche Satin Lipstick from the cupid's bow to the corners of your lips.