L'Oreal Colour Riche Lipstick, Sugar Plum 754 - 0.13 oz Indulge in the colour of pure luxury. Colour riche nurturing and protective lipcolour is now richer, creamier and more moisturizing than ever before. In addition to nourishing Ingredients like omega 3 and vitamin e, the formula has been enriched with argan oil to condition and soften lips. Your lips are kept soft, smooth, and ultra-hydrated. With a spectrum of new and improved 54 gorgeous shades in sophisticated new packages, colour riche lipcolour offers a shade thats perfect for every look and any occasion. Packed with ultra-hydrating omega 3, conditioning vitamin e and moisturizing argan oil, colour riche lipcolour keeps lips soft, smooth and supple.