**PLEASE NOTE DIA RICHESSE IS EVOLVING INTO DIA COLOR. YOU WILL BE SENT DIA RICHESSE UNTIL OUR EXISTING STOCK OF THAT SHADE TRANSFERS TO DIA COLOR. **** L'Oreal DIA Richesse 50ml is a gentle tone-on-tone ammonia-free semi-permanent haircolor that blends first greys or adds natural color veil, while providing deep, rich subtle reflects and exceptional softness and shine. Key Features: Gentle tone-on-tone gloss color Gentle ammonia-free formula Covers up to 70% greys Lifts up to 1.5 levels Protects the fiber Deep, rich yet subtle reflective tones Exceptional softeness and shine 50ml tube Mixing Ratio 1:1.5 How to: Wearing suitable disposable gloves DIA RICHESSE should be mixed in a 1 to 1.5 ratio, i.e. 50ml (1 tube) DIA RICHESSE + 75ml of DIACTIVATEUR Developer Mix in an applicator bottle or mixing bowl until a creamy gel texture is obtained Wearing suitable disposable gloves apply quickly to dry hair Development time: 20 minutes (or according to service) Emulsify and rinse hair well, after the development time. Rinse well and shampoo using a color shampoo