Tone-on-tone hair colour ideal for blending away your first grey hairs. A perfect hair dye for your first time. DIA Richesse illuminates natural hair colour through its ammonia free and tone-on-tone colouration process, for rich, deep reflects and exceptionally soft feel. This is ideal for blending away your first grey hairs leaving you with natural-looking colour. The short development time also makes it perfect for quick hair dye top-up services for those with busy lives. With its innovative conditioning formula, it leaves your hair feeling conditioned, looking glossy and helps to enhance the vibrancy.