Say goodbye to those greys with the L'Oréal Paris Age Perfect Hair Dye. Specially designed for mature hair, this dye seamlessly blends the grey strands with the rest of your colour, offering up to 100% coverage. The rich crème uses layered tone technology to create natural-looking highlights, blending the two shades with professional precision to ensure a fabulous finish. Thanks to a carefully crafted formula, this dye doesn’t force you to choose between colour and care, offering vibrancy without stripping your locks. This nourishing formula leaves the hair replenished and soft, rather than dry and straw-like. Thanks to the specially shaped brush, the dye is effortless to apply, giving you salon style results from the comfort of your own home. Turn back the clock with this fabulous formula.