There's a reason it's called Excellence. L'Oreal Excellence hair color is designed with an exclusive triple protection system that deeply cares for your hair, and with 100% gray hair coverage even on stubborn grays. The color crme is formulated with Pro-Keratine complex that protects as it colors. This hair dye kit is available in a color palette ranging from Ash Blonde to Chocolate Brown to Jet Black. Absolutely gorgeous at home hair color. No permanent hair color protects better or covers grays better (compared to each leading competitor's top selling brand). 100 percent gray coverage even on stubborn grays Triple protection system protects before, during and after coloring Pre-color treatment protects and primes hair Rich, radiant color Instructions vary by shade. For complete instructions, please refer to package insert located inside haircolor box. L'Oreal USA, Inc.