The first hair color of its kind specifically developed to lift dark hair in one single step, without brassiness. Breakthrough technology lifts hair 3, 4 levels, no pre lightening required. Rich, smooth creme formula conditions and penetrates hair for more intense, long lasting color. True to shade color that resists fading. Quick processing time of only 30 minutes at room temperature you can create vibrant blonde highlights on naturally dark hair with L'Oreal HiColor Blonde HiLights. This hair color features a rich, no-drip creme making it easy for control of creative techniques; for highly-visible, intense blonde highlights even on dark hair, without brassiness. L'Oreal Excellence HiColor Blonde HiLights is true-to-shade color that resists fading with maximum condition and shine.