Brilliant color, extreme comfort for intensely rehydrated lips, smooth, soft and lastingly protected. The richness of a treatment The lipsticks of the Color Riche range contain a unique combination of Omega 3 and Vitamin E which prevents the lips from becoming dry and plays an effective protective role. L'Oréal Laboratories have selected pigments that give a bright, full color and exceptional hold. On perfectly hydrated lips, colors have never been so intense and deep. Color Riche lipsticks dress your lips with an intense color that remains unchanged throughout the day, without smudging or fading.