Color Riche contains moisturising vitamin E, a particularly creamy texture as well as rich and precious colour pigments. Lips are supplied with rich moisture and a long-lasting protection to keep them smooth and soft. The lipstick gives the lips a subtle shine that lasts the whole day without smudging or fading. Lips are strengthened and protected from drying out. Please check PAO (Period After Opening) symbol which denotes the product expiry time, post opening the pack Finding the perfect shade of lipstick can be a real challenge. L'Oréal Paris has the perfect solution for you. Every L'Oréal Paris Colour Riche Made for Me lipstick shade has been expertly developed to give every woman a natural shade that will suit blondes, brunettes from fair to dark skin tones.