L'Oreal Paris Excellence 5 Brown Hair Colour
Colour with respect with new L'Oréal Paris Excellence Crème. 100% Grey CoverageColour with Respect.Respect as you Colour. Respect your Scalp. Respect your Hair.100% grey coverage from root to tip. L'Oreal Paris Excellence Crème gives you a rich, deep, natural and even colour available in a wide spectrum of shades. Our reformulated 3 step system ensures your hair will be left with impeccable grey cover, superior strength and replenished like never before. The protective colouring cream is enriched with Pro-Keratin for long lasting colour and strengthens hair. The new caring post-colour shampoo delicately cleanses the scalp and balances your scalp pH level for less irritation. Complete yout routine with the new lightweight nourishing mask for shiny, soft and lively hair.
Colour with respect with new L'Oréal Paris Excellence Crème. 100% Grey CoverageColour with Respect.Respect as you Colour. Respect your Scalp. Respect your Hair.100% grey coverage from root to tip. L'Oreal Paris Excellence Crème gives you a rich, deep, natural and even colour available in a wide spectrum of shades. Our reformulated 3 step system ensures your hair will be left with impeccable grey cover, superior strength and replenished like never before. The protective colouring cream is enriched with Pro-Keratin for long lasting colour and strengthens hair. The new caring post-colour shampoo delicately cleanses the scalp and balances your scalp pH level for less irritation. Complete yout routine with the new lightweight nourishing mask for shiny, soft and lively hair.
Colour with respect with new L'Oréal Paris Excellence Crème. 100% Grey CoverageColour with Respect.Respect as you Colour. Respect your Scalp. Respect your Hair.100% grey coverage from root to tip. L'Oreal Paris Excellence Crème gives you a rich, deep, natural and even colour available in a wide spectrum of shades. Our reformulated 3 step system ensures your hair will be left with impeccable grey cover, superior strength and replenished like never before. The protective colouring cream is enriched with Pro-Keratin for long lasting colour and strengthens hair. The new caring post-colour shampoo delicately cleanses the scalp and balances your scalp pH level for less irritation. Complete yout routine with the new lightweight nourishing mask for shiny, soft and lively hair.
Colour with respect with new L'Oréal Paris Excellence Crème. 100% Grey CoverageColour with Respect.Respect as you Colour. Respect your Scalp. Respect your Hair.100% grey coverage from root to tip. L'Oreal Paris Excellence Crème gives you a rich, deep, natural and even colour available in a wide spectrum of shades. Our reformulated 3 step system ensures your hair will be left with impeccable grey cover, superior strength and replenished like never before. The protective colouring cream is enriched with Pro-Keratin for long lasting colour and strengthens hair. The new caring post-colour shampoo delicately cleanses the scalp and balances your scalp pH level for less irritation. Complete yout routine with the new lightweight nourishing mask for shiny, soft and lively hair.
in 50 offers
The lowest price for L'Oreal Paris Excellence 5 Brown Hair Colour right now is $12.00 at FoodWorks Alexandra, compared across 36 retailers.
The all-time low was $5.95 on 26 May 2026 — today's price is 102% above the lowest ever. It has been notably cheaper before — worth setting a price alert.
Prices last updated 11 Sept 2026.
Last updated at 11/09/2026 01:00:31
L'Oreal Paris Excellence Creme Permanent Hair Dye, 5 Natural Brown, Radiant At-Home Hair Colour with up to 100% Grey Coverage & 8 Weeks Rich
Free delivery
Affiliate Disclosure: We may receive a small commission for purchases made through this link at no extra cost to you. This helps support our site. Thank you!
L'Oréal Paris Excellence Crème Permanent Hair Colour - 5 Natural Brown
Delivery between Fri – Mon $5
L'Oreal Paris Excellence Creme Hair Colour 5 Brown each
30-day returns
L'Oreal Excellence Creme 5 Natural Brown Hair Colour
Delivery between Mon – Tue $9.99
Loreal Excellence 5 Brown
Delivery between 17–23 Sept $10.99
L'Oréal Paris Excellence Crème Permanent Hair Colour - 5 Natural Brown
Delivery between 18–25 Sept $10
Loreal L'Oreal Excellence Creme Hair Colour Dye Grey Coverage 5 Light Brown
Delivery between Mon – Thu $10
L'Oréal Paris Excellence Crème Permanent Hair Colour - 5 Natural Brown
Delivery between Mon – Thu $10
L'Oreal Excellence Creme 5 Natural Brown Hair Colour
Delivery $12.99
L'Oreal Excellence Creme 5 Natural Brown
Delivery between 15–23 Sept $9.70
originally posted on wilko.com
I used to pay a lot to have my hair bleached and toned in a salon but, like many people these days, I’m cutting back on expenditure. Since the first lockdown I’ve been bleaching my hair at home and trying out different dyes to go over it (let’s face it, the bleach yellow isn’t a nice colour and at-home toners don’t do anything). This dye is the best one I’ve found and works well for me. The colour comes out even and looks very natural - not yellow or too silver. Of course, the result depends on you following the instructions properly, and if you have medium-dark brown hair you’ll need to lighten it with bleach first. The bad reviews are from people who clearly didn’t lighten their hair first. I’d recommend.
originally posted on asda.com
Yes, this colour is very dark. For someone who has had jet black hair for 14yrs, went copper and then decided she missed her dark side, I can confirm it’s DARKEST brown exactly like the box. Give it 2-3washes before you decide. It’s quite runny, but I’ve 90% grey hair(and I’m only 33 lol) and this covers every single sparkle! I’ve tried nice n easy, doesn’t cover the grey unless black. Same with Schwarzkopf live unless black. I’ve tried them all. But I swear, this, I hope they never stop making it. It’s perfect! The treatments however that come with it, USELESS.
originally posted on superdrug.com
My hair had some bleach highlights and I put a semi permanent blonde on it to cover my white/greys on the crown which were really annoying, but the semi didn’t cover them. It was looking yellow and dull and I felt horrible. I read the reviews, glad I did, left the 8.1 Natural Ash blonde on for only 10 minutes as my hair is porous and I was scared of it going too dark. It turned out darker than I thought it would for a 8.1 and for only 10 minutes development time. So glad I didn’t leave it for longer or it would have been really dark! My hair looks a nice dark ash blonde which I’m sure will fade after a few washes, it feels in nice condition and has a shine to it. It easy to use and eliminated the brassy yellow tones. Overall I’m happy with it! I do recommend, but if ... MoreMy hair had some bleach highlights and I put a semi permanent blonde on it to cover my white/greys on the crown which were really annoying, but the semi didn’t cover them. It was looking yellow and dull and I felt horrible. I read the reviews, glad I did, left the 8.1 Natural Ash blonde on for only 10 minutes as my hair is porous and I was scared of it going too dark. It turned out darker than I thought it would for a 8.1 and for only 10 minutes development time. So glad I didn’t leave it for longer or it would have been really dark! My hair looks a nice dark ash blonde which I’m sure will fade after a few washes, it feels in nice condition and has a shine to it. It easy to use and eliminated the brassy yellow tones. Overall I’m happy with it! I do recommend, but if you are looking to tone down light hair, be aware that any longer than 15 minutes may make it darker. And if you have darker hair this will not lighten it to the colour on the box, it will just tone down any red/orange tones to ash.
| Ingredients | |
| Ingredients | Colouring Cream: Aqua / Water - Cetearyl Alcohol - Propylene Glycol - Deceth-3 - Laureth-12 - Ammonium Hydroxide - Oleth-30 - Hexadimethrine Chloride - Lauric Acid - Glycol Distearate - Polyquaternium-22 - Ethanolamine - Silica Dimethyl Silylate [Nano] / Silica Dimethyl Silylate - Ci 77891 / Titanium Dioxide - 2,4-Diaminophenoxyethanol Hcl - M-Aminophenol - P-Aminophenol - 2-Amino-3-Hydroxypyridine - Ascorbic Acid - Sodium Metabisulfite - Hydroxypropyl Bis(N-Hydroxyethyl-P-Phenylenediamine) Hcl - Dimethicone - N,N-Bis2-Hydroxyethyl)-P-Phenylenediamine Sulfate - Proline - P-Phenylenediamine - Carbomer - Threonine - Resorcinol - Edta - Parfum / Fragrance. Developer:Aqua / Water - Hydrogen Peroxide - Cetearyl Alcohol - Sodium Salicylate - Trideceth-2 Carboxamide Mea - Phosphoric Acid - Ceteareth-25 - Tetrasodium Etidronate - Tetrasodium Pyrophosphate - Glycerin. Gentle Ph Shampoo: Aqua / Water - Sodium Laureth Sulfate - Cocamidopropyl Betaine - Dimethicone - Sodium Chloride - Parfum / Fragrance - Ci 77891 / Titanium Dioxide - Guar Hydroxypropyltrimonium Chloride - Mica - Coco-Betaine - Sodium Benzoate - Sodium Hydroxide - Phenoxyethanol - Steareth-6 - Acetic Acid - Peg-100 Stearate - Peg-45M - Trideceth-10 - Trideceth-3 - Salicylic Acid - Fumaric Acid - Linalool - Benzyl Alcohol - Amodimethicone - Isoeugenol - Carbomer - Citric Acid - Bht - Hexylene Glycol - Hexyl Cinnamal - Glycerin - Glycol Distearate Nourishing Mask: Aqua / Water - Amodimethicone - Stearyl Alcohol - Hydroxypropyl Starch Phosphate - Isopropyl Myristate - Behentrimonium Chloride - Cetyl Alcohol - Hydroxypropyltrimonium Hydrolyzedwheat Protein - Phenoxyethanol - Acetic Acid - Peg-150 Distearate - Trideceth-5 - Trideceth-6 - Trideceth-10 - Panthenol - Linalool - Benzyl Alcohol - Isopropyl Alcohol - Isoeugenol - 2-Oleamido-1,3-Octadecanediol - Caprylyl Glycol - Cetrimonium Chloride - Hexyl Cinnamal - Glycerin - Parfum / Fragrance. Please be aware that ingredient lists for the products of our brand are updated regularly. Please refer to the ingredient list on your product package for the most up to date list of ingredients to ensure it is suitable to your personal use. |
| Packaging | |
| Product Packaging | Box |
L'Oreal Paris Excellence Creme Permanent Hair Dye, 5 Natural Brown, Radiant At-Home Hair Colour with up to 100% Grey Coverage & 8 Weeks Rich
Free delivery
Affiliate Disclosure: We may receive a small commission for purchases made through this link at no extra cost to you. This helps support our site. Thank you!
L'Oréal Paris Excellence Crème Permanent Hair Colour - 5 Natural Brown
Delivery between Fri – Mon $5
L'Oreal Paris Excellence Creme Hair Colour 5 Brown each
30-day returns
L'Oreal Excellence Creme 5 Natural Brown Hair Colour
Delivery between Mon – Tue $9.99
Loreal Excellence 5 Brown
Delivery between 17–23 Sept $10.99
I used to pay a lot to have my hair bleached and toned in a salon but, like many people these days, I’m cutting back on expenditure. Since the first lockdown I’ve been bleaching my hair at home and trying out different dyes to go over it (let’s face it, the bleach yellow isn’t a nice colour and at-home toners don’t do anything). This dye is the best one I’ve found and works well for me. The colour comes out even and looks very natural - not yellow or too silver. Of course, the result depends on you following the instructions properly, and if you have medium-dark brown hair you’ll need to lighten it with bleach first. The bad reviews are from people who clearly didn’t lighten their hair first. I’d recommend.
Yes, this colour is very dark. For someone who has had jet black hair for 14yrs, went copper and then decided she missed her dark side, I can confirm it’s DARKEST brown exactly like the box. Give it 2-3washes before you decide. It’s quite runny, but I’ve 90% grey hair(and I’m only 33 lol) and this covers every single sparkle! I’ve tried nice n easy, doesn’t cover the grey unless black. Same with Schwarzkopf live unless black. I’ve tried them all. But I swear, this, I hope they never stop making it. It’s perfect! The treatments however that come with it, USELESS.
My hair had some bleach highlights and I put a semi permanent blonde on it to cover my white/greys on the crown which were really annoying, but the semi didn’t cover them. It was looking yellow and dull and I felt horrible. I read the reviews, glad I did, left the 8.1 Natural Ash blonde on for only 10 minutes as my hair is porous and I was scared of it going too dark. It turned out darker than I thought it would for a 8.1 and for only 10 minutes development time. So glad I didn’t leave it for longer or it would have been really dark! My hair looks a nice dark ash blonde which I’m sure will fade after a few washes, it feels in nice condition and has a shine to it. It easy to use and eliminated the brassy yellow tones. Overall I’m happy with it! I do recommend, but if ... MoreMy hair had some bleach highlights and I put a semi permanent blonde on it to cover my white/greys on the crown which were really annoying, but the semi didn’t cover them. It was looking yellow and dull and I felt horrible. I read the reviews, glad I did, left the 8.1 Natural Ash blonde on for only 10 minutes as my hair is porous and I was scared of it going too dark. It turned out darker than I thought it would for a 8.1 and for only 10 minutes development time. So glad I didn’t leave it for longer or it would have been really dark! My hair looks a nice dark ash blonde which I’m sure will fade after a few washes, it feels in nice condition and has a shine to it. It easy to use and eliminated the brassy yellow tones. Overall I’m happy with it! I do recommend, but if you are looking to tone down light hair, be aware that any longer than 15 minutes may make it darker. And if you have darker hair this will not lighten it to the colour on the box, it will just tone down any red/orange tones to ash.
I used L’Oréal Excellence 9.1 light ash blond for many years with great results. Amazing long lasting light ash blonde colour. I only colour my roots.For the past few months I used the same colour and my roots are yellow with a light orange tinge. You can see a big difference between my approximately 5cm regrowth and previously coloured hair. The “new “ improved formula doesn’t deliver. Very sad as it has been my favourite colour. Unfortunately my light ash blonde hair is not ash anymore …
I used the natural ash blonde 8.1. I originally had naturally medium brown hair with the ends being lighter from the sun. I didn't expect my hair to go the colour on the box but just wanted to lighten my hair up a bit. I put the dye on the ends first as I wanted these to be lighter and after 20 mins moved up to my roots. I ended up with gingery roots and dark ends! This dye actually darkened my hair. How? I only use natural shampoo bars on my hair so maybe this has something to do with it. I wouldn't recommend using this unless you already have lightened hair. I also found the smell to be very strong even in a ventilated room.
I have used Age Perfect Rose Blonde for many years with excellent results. I have very resistant grey, but just loved the cover Age Perfect provided. When I went to buy, was informed it was no longer available and was recommended Exellence pearl blonde!! I am just so disappointed with results!! Coverage was very poor and my hair felt so much drier, I had to use Argan oil !! Will you be bringing Age Perfect back , if not,,I will have to change brands, which I am reluctant to do, as I have never found as good as product as Age Perfect to suit my hair, I am of “mature age” and don’t like changes!!!! Hoping for favourable reply, regards from Lorraine Deshon
I have been a box dye snob for years, spending a fortune on highlights and root touch ups. I’m naturally medium brunette with a lot of greys for my age, salt and pepper with white above my ears. I had brassy highlights since a hairdresser wrecked them trying to take me to a dark blond (which cost me $280!). For years I’ve had hairdressers mock home colour, talk about the disasters and “don’t do it” and now I know why. For $20 I now have hair that looks better than what any senior hairdresser at an expensive salon has been able to achieve. I went for the 8.1 ash blonde, after some careful consideration between that and the 7.1 medium ash blonde. I’m glad I did. It came out a lovely dark ash blond, my greys and whites a medium to light ash blond. All the warmth has ... MoreI have been a box dye snob for years, spending a fortune on highlights and root touch ups. I’m naturally medium brunette with a lot of greys for my age, salt and pepper with white above my ears. I had brassy highlights since a hairdresser wrecked them trying to take me to a dark blond (which cost me $280!). For years I’ve had hairdressers mock home colour, talk about the disasters and “don’t do it” and now I know why. For $20 I now have hair that looks better than what any senior hairdresser at an expensive salon has been able to achieve. I went for the 8.1 ash blonde, after some careful consideration between that and the 7.1 medium ash blonde. I’m glad I did. It came out a lovely dark ash blond, my greys and whites a medium to light ash blond. All the warmth has gone - it is like my hair has been toned to perfection. I am going to be sticking to this colour from now on, lockdown or not. I am kicking myself for not trying this out years and years ago - instead of paying to get my roots done (often badly) every three or four weeks.
There was trouble from the start: it was difficult to squeeze the colourant into the bottle before mixing. Also, the product is advertised as non-drip, yet it did drip, and stained a towel. These are minor matters, however; the end result was not as I expected. The colour was nothing like the photo on the packet; it came out much darker, duller and browner (my hair colour previously was light golden blonde, and I only really needed to cover grey roots). Such a disappointment - and right before attending a long-awaited social event!
I bleach my hair first 20% peroxide do the roots only each time, i will check after rinse shampooed, any missed places, or yellow i lift again, better to do twice than over fry first time. So i am getting a good lift, my real hair dark brown, added grey. Bleaching done after 24/48 hours later I then use this colour as a toner, leave in 40 mins. I am very happy - better than salon, like a warm icy blonde (not the exact solided white). I don't like yellow, nor ash - I say its like a baby blond colour. Either have a natural white hair, or treat as a toner after bleach for the likeness to box picture. Massage conditioner into hair, then I place a shower cap over my hair, leave in over night with woolie hat on top to add heat or just as long as you can get away with ... MoreI bleach my hair first 20% peroxide do the roots only each time, i will check after rinse shampooed, any missed places, or yellow i lift again, better to do twice than over fry first time. So i am getting a good lift, my real hair dark brown, added grey. Bleaching done after 24/48 hours later I then use this colour as a toner, leave in 40 mins. I am very happy - better than salon, like a warm icy blonde (not the exact solided white). I don't like yellow, nor ash - I say its like a baby blond colour. Either have a natural white hair, or treat as a toner after bleach for the likeness to box picture. Massage conditioner into hair, then I place a shower cap over my hair, leave in over night with woolie hat on top to add heat or just as long as you can get away with before having to rinse dry hair. Next day rinse out, and i have extremely soft hair. Shampoo is nice too. It's a pity not sold in big bottles too - because I will go at times 3 months before re dying hair. When life not chaotic normally every 3 - 4 weeks re do hair. I hope this gives a little clarity how to get the best out this product. Been using loreal 40 + years.
I usually use another L'Oreal Excellence creme hair colour which made my hair look slightly yellow at the roots, so tried this for a change. No irritation when applied and I like the comb attachment to the apllicator bottle as it helps with more even distribution. Applied to the roots first, then went back through the mid-length. I knew the risk of putting it on the much lighter ends but I had some left so applied it for the last 10-15 minutes and of course, I ended up with slighty grey tones. That wasn't a problem for me as I've had much worse in the past and knew it was a risk, and it came out gradually with each wash - i think it was gone after 2 or 3 washes. It won't put me off buying it again.
| Ingredients | |
| Ingredients | Colouring Cream: Aqua / Water - Cetearyl Alcohol - Propylene Glycol - Deceth-3 - Laureth-12 - Ammonium Hydroxide - Oleth-30 - Hexadimethrine Chloride - Lauric Acid - Glycol Distearate - Polyquaternium-22 - Ethanolamine - Silica Dimethyl Silylate [Nano] / Silica Dimethyl Silylate - Ci 77891 / Titanium Dioxide - 2,4-Diaminophenoxyethanol Hcl - M-Aminophenol - P-Aminophenol - 2-Amino-3-Hydroxypyridine - Ascorbic Acid - Sodium Metabisulfite - Hydroxypropyl Bis(N-Hydroxyethyl-P-Phenylenediamine) Hcl - Dimethicone - N,N-Bis2-Hydroxyethyl)-P-Phenylenediamine Sulfate - Proline - P-Phenylenediamine - Carbomer - Threonine - Resorcinol - Edta - Parfum / Fragrance. Developer:Aqua / Water - Hydrogen Peroxide - Cetearyl Alcohol - Sodium Salicylate - Trideceth-2 Carboxamide Mea - Phosphoric Acid - Ceteareth-25 - Tetrasodium Etidronate - Tetrasodium Pyrophosphate - Glycerin. Gentle Ph Shampoo: Aqua / Water - Sodium Laureth Sulfate - Cocamidopropyl Betaine - Dimethicone - Sodium Chloride - Parfum / Fragrance - Ci 77891 / Titanium Dioxide - Guar Hydroxypropyltrimonium Chloride - Mica - Coco-Betaine - Sodium Benzoate - Sodium Hydroxide - Phenoxyethanol - Steareth-6 - Acetic Acid - Peg-100 Stearate - Peg-45M - Trideceth-10 - Trideceth-3 - Salicylic Acid - Fumaric Acid - Linalool - Benzyl Alcohol - Amodimethicone - Isoeugenol - Carbomer - Citric Acid - Bht - Hexylene Glycol - Hexyl Cinnamal - Glycerin - Glycol Distearate Nourishing Mask: Aqua / Water - Amodimethicone - Stearyl Alcohol - Hydroxypropyl Starch Phosphate - Isopropyl Myristate - Behentrimonium Chloride - Cetyl Alcohol - Hydroxypropyltrimonium Hydrolyzedwheat Protein - Phenoxyethanol - Acetic Acid - Peg-150 Distearate - Trideceth-5 - Trideceth-6 - Trideceth-10 - Panthenol - Linalool - Benzyl Alcohol - Isopropyl Alcohol - Isoeugenol - 2-Oleamido-1,3-Octadecanediol - Caprylyl Glycol - Cetrimonium Chloride - Hexyl Cinnamal - Glycerin - Parfum / Fragrance. Please be aware that ingredient lists for the products of our brand are updated regularly. Please refer to the ingredient list on your product package for the most up to date list of ingredients to ensure it is suitable to your personal use. |
| Packaging | |
| Product Packaging | Box |
