NEW Excellence Cool Crème range with its Triple Care Colour Routine. Cares for your colour. Cares for your scalp. Cares for your hair. The ultimate salon like quality ash shades in a cool undertone. Features Anti-Brass Purple Technology Hair Care (shampoo / conditioner) formulated specifically to be used after your Excellence Cool Crème, to reveal radiant colour that stays cool over time (if the 60ml conditioner is applied after 2 and 4weeks). How it works: 1. Protective Cool Colouring Cream: Enriched with Pro-Keratin. Protects the hair as it colours. Rich, long-lasting, cool colour. 2. Gentle pH Post-Colour Purple Shampoo. Delicately cleanses the scalp and hair of excess residue. Smooths the hair and reveals a radiant colour. 3. Anti-Brass Purple Mask. Week after week, it neutralises the unwanted yellow and orange tones thanks to unique technology of purple dyes. The result? 100% Grey Coverage with lasting anti-brass results (if the 60ml conditioner is applied after 2 and 4weeks).