With LOreal Feria, what you see is the shimmer. MultiFaceted shimmering color with 3X highlights delivers intensified, brilliant results. Inspired by fashion, Feria offers a twist on the traditional and gives edgy hair color from bright red, platinum blonde, rose gold, metallic brown, to blue black hair color, these hair dye kits will transform your hair. Ferias prismatic color spectrum is customblended by LOreal master colorists for bold, headturning shades no appointment necessary. The Power Shimmer Conditioner seals and smooths. Wont wreck or ravage hair.