It's your time to shine with L'Oreal Paris Preference Hair Colour. This permanent dye features pure, vibrant pigments to deliver an ultra-radiant shade that will cover even stubborn greys. It defies fading, offering up to eight weeks of colour and shine that are just as lustrous as day one. Each pack also comes with a colour-lock conditioner that's enriched with vitamin E to leave your hair silky soft after application.