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L'Oreal Paris Preference Permanent Hair Colour 4.15 Rome Deep Brown
L'Oreal Paris Preference Permanent Hair Colour 4.15 Rome Deep Brown
L'Oreal Paris Preference Permanent Hair Colour 4.15 Rome Deep Brown
L'Oreal Paris Preference Permanent Hair Colour 4.15 Rome Deep Brown
L'Oreal Paris Preference Permanent Hair Colour 4.15 Rome Deep Brown
L'Oreal Paris Preference Permanent Hair Colour 4.15 Rome Deep Brown
L'Oreal Paris Preference Permanent Hair Colour 4.15 Rome Deep Brown
L'Oreal Paris Preference Permanent Hair Colour 4.15 Rome Deep Brown

L'Oreal Paris Preference Permanent Hair Colour 4.15 Rome Deep Brown

(12,687 reviews)

The one and only, premium fade-defying hair colour. Up to 8 weeks of brilliance. Perfect grey coverage. Permanent colour, high shine and lustrous. Preference's patented anti-fade colourants lock into the hair to ensure a luminous and long-lasting colour which perfectly covers your grey hair. The multi-application high shine colour-enhancing conditioner helps renew and prolong your colour's high shine and keeps your hair soft and silky. Enriched with UV filters and Vitamin E the High Shine Colour Conditioner formula renews and prolongs your colour's first day shine. Apply once a week to keep colour shiny and luminous, and keep hair soft and silky for up to 6 weeks. Always read the safety instructions before colouring your hair and conduct a skin allergy test 48 hours before each application.

The one and only, premium fade-defying hair colour. Up to 8 weeks of brilliance. Perfect grey coverage. Permanent colour, high shine and lustrous. Preference's patented anti-fade colourants lock into the hair to ensure a luminous and long-lasting colour which perfectly covers your grey hair. The multi-application high shine colour-enhancing conditioner helps renew and prolong your colour's high shine and keeps your hair soft and silky. Enriched with UV filters and Vitamin E the High Shine Colour Conditioner formula renews and prolongs your colour's first day shine. Apply once a week to keep colour shiny and luminous, and keep hair soft and silky for up to 6 weeks. Always read the safety instructions before colouring your hair and conduct a skin allergy test 48 hours before each application.

$13.99 - $34.30

in 17 offers

Colour:

L'Oreal Paris Preference Permanent Hair Colour 4.15 Rome Deep Brown
L'Oreal Paris Preference 1 Madrid Black
L'Oreal Preference Tahiti 4 Permanent Hair Colour
L'Oreal Paris Preference Milan 4.5 Intense Brown
L'Oreal Paris Preference 4.26 Tuscany Pure Burgundy Cool Violet
L'Oreal Paris Preference Hair Colour - 5 Bruges (Brown)
L'Oreal Paris Preference 5.3 Virginia Golden Brown
L'Oreal Paris Preference Hair Colour - 5.21 Florence (Cool Iridescent Brown)
L'Oreal Paris Preference 5.23 Rio Very Deep Rose Gold
L'Oreal Paris Preference Hair Colour - 7.23 Bali (Dark Rose Gold)
L'Oreal Paris Preference 8 California Blonde
L'Oreal Preference 9.1 Light Ash Blonde
L'Oreal Paris Preference 9.23 Santa Monica Light Rose Gold
L'Oreal Preference 10.1 Helsinki Very Light Ash Blonde
L'Oreal Paris Preference 10.21 Stockholm Very Light Pearl Blonde
L'Oreal Paris Preference 6.21 Zurich Cool Iridescent Light
L'Oreal Paris Preference Vienna 7 Blonde

L'Oreal Paris Preference Permanent Hair Colour 4.15 Rome Deep Brown

$13.99

(12,687 reviews)

The one and only, premium fade-defying hair colour. Up to 8 weeks of brilliance. Perfect grey coverage. Permanent colour, high shine and lustrous. Preference's patented anti-fade colourants lock into the hair to ensure a luminous and long-lasting colour which perfectly covers your grey hair. The multi-application high shine colour-enhancing conditioner helps renew and prolong your colour's high shine and keeps your hair soft and silky. Enriched with UV filters and Vitamin E the High Shine Colour Conditioner formula renews and prolongs your colour's first day shine. Apply once a week to keep colour shiny and luminous, and keep hair soft and silky for up to 6 weeks. Always read the safety instructions before colouring your hair and conduct a skin allergy test 48 hours before each application.

The one and only, premium fade-defying hair colour. Up to 8 weeks of brilliance. Perfect grey coverage. Permanent colour, high shine and lustrous. Preference's patented anti-fade colourants lock into the hair to ensure a luminous and long-lasting colour which perfectly covers your grey hair. The multi-application high shine colour-enhancing conditioner helps renew and prolong your colour's high shine and keeps your hair soft and silky. Enriched with UV filters and Vitamin E the High Shine Colour Conditioner formula renews and prolongs your colour's first day shine. Apply once a week to keep colour shiny and luminous, and keep hair soft and silky for up to 6 weeks. Always read the safety instructions before colouring your hair and conduct a skin allergy test 48 hours before each application.

Colour:
L'Oreal Paris Preference Permanent Hair Colour 4.15 Rome Deep Brown
L'Oreal Paris Preference 1 Madrid Black
L'Oreal Preference Tahiti 4 Permanent Hair Colour
L'Oreal Paris Preference Milan 4.5 Intense Brown
L'Oreal Paris Preference 4.26 Tuscany Pure Burgundy Cool Violet
L'Oreal Paris Preference Hair Colour - 5 Bruges (Brown)
L'Oreal Paris Preference 5.3 Virginia Golden Brown
L'Oreal Paris Preference Hair Colour - 5.21 Florence (Cool Iridescent Brown)
L'Oreal Paris Preference 5.23 Rio Very Deep Rose Gold
L'Oreal Paris Preference Hair Colour - 7.23 Bali (Dark Rose Gold)
L'Oreal Paris Preference 8 California Blonde
L'Oreal Preference 9.1 Light Ash Blonde
L'Oreal Paris Preference 9.23 Santa Monica Light Rose Gold
L'Oreal Preference 10.1 Helsinki Very Light Ash Blonde
L'Oreal Paris Preference 10.21 Stockholm Very Light Pearl Blonde
L'Oreal Paris Preference 6.21 Zurich Cool Iridescent Light
L'Oreal Paris Preference Vienna 7 Blonde

Price comparison

Last updated at 20/05/2025 03:23:28

Amazon.com.au

$13.99

+ $7.99 delivery

Go to store


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Chemist Warehouse

$13.99

+ $9.99 delivery

Go to store


cashrewards

0.7% cashback

shopback

Up to 5% Cashback

Woolworths

$16.80

Go to store

Medcart

$18.99

+ $9.99 delivery

Go to store

Healthyworld Pharmacy

$18.99

+ $10.00 delivery

Go to store

Lasoo

$18.99

+ $9.99 delivery

Go to store

MyDeal

$18.99

+ $10.00 delivery

Go to store


cashrewards

Up to 4.2% cashback

shopback

Up to 3.6% Cashback

Kogan.com

$18.99

+ $10.00 delivery

Go to store

Cincotta Discount Chemist

$19.49

+ $9.95 delivery

Go to store

Better Value Pharmacy

$19.60

+ $12.70 delivery

Go to store

See 17 more history offers

Dick Smith AU

$34.30

available 10 days ago

Low stock

Coles Supermarkets

$28.00

available 10 days ago

Low stock

Direct Chemist Outlet

$23.99

available 21 days ago

Low stock

Cat & Claudia's Community Pharmacy

$34.99

available 26 days ago

Low stock

Pharmacy4Less

$27.99

available 28 days ago

Low stock

eBay - cosmetics_squad

$29.95

available about 1 month ago

Low stock


Affiliate Disclosure: We may receive a small commission for purchases made through this link at no extra cost to you. This helps support our site. Thank you!

GimmeNow

$22.00

available about 1 month ago

Low stock

eBay - healthyworld

$18.99

available about 2 months ago

Low stock


Affiliate Disclosure: We may receive a small commission for purchases made through this link at no extra cost to you. This helps support our site. Thank you!

eBay.com.au - healthyworld

$18.99

available about 2 months ago

Low stock


Affiliate Disclosure: We may receive a small commission for purchases made through this link at no extra cost to you. This helps support our site. Thank you!

eBay.com.au

$17.99

available 3 months ago

Low stock


Affiliate Disclosure: We may receive a small commission for purchases made through this link at no extra cost to you. This helps support our site. Thank you!

eBay.com.au - chemistwarehouse_official

$13.99

available 3 months ago

Low stock


Affiliate Disclosure: We may receive a small commission for purchases made through this link at no extra cost to you. This helps support our site. Thank you!

Horo.co.nz

$21.59

available 4 months ago

Low stock

Uber Eats

$24.00

available 6 months ago

Low stock

McGrocer

$39.84

available 9 months ago

Low stock

eBay.com.au - cosmetics_squad

$29.95

available 9 months ago

Low stock


Affiliate Disclosure: We may receive a small commission for purchases made through this link at no extra cost to you. This helps support our site. Thank you!

TerryWhite Chemmart

$23.99

available over 1 year ago

Low stock

McGrocer.com

$31.48

available over 1 year ago

Low stock

Price history

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Price history

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​

Reviews

Color perfection
26 February 2019
Maryfairy

originally posted on chemistwarehouse.com.au

Exceptional Product!
30 April 2022
Grange73

originally posted on chemistwarehouse.com.au

Fixed my problem:)
11 June 2022
IraS

originally posted on chemistwarehouse.com.au

Specification

Warnings
Important InformationAN ALLERGY ALERT TEST MUST BE DONE 48 HOURS BEFORE EACH USE OF THIS PRODUCT
Ingredients
Ingredients1205693, Colourant Gel: Aqua / Water , Trideceth-2Carboxamidemea , Propylene Glycol , Hexylene Glycol , Peg-2 Oleamine , Polyglyceryl-4 Oleyl Ether , Oleyl Alcohol , Alcohol Denat. , Ammonium Hydroxide , Polyglyceryl-2 Oleyl Ether , Oleic Acid , Sodium D Please be aware that ingredient lists for the products of our brand are updated regularly. Please refer to the ingredient list on your product package for the most up to date list of ingredients to ensure it is suitable to your personal use.

Price comparison

Updated about 8 hours ago
Amazon.com.au

$13.99

+$7.99 delivery
Chemist Warehouse

$13.99

+$9.99 delivery

cashrewards

0.7% cashback


shopback

Up to 5% Cashback

Woolworths

$16.80

Medcart

$18.99

+$9.99 delivery
Healthyworld Pharmacy

$18.99

+$10.00 delivery

See 17 more history offers

Dick Smith AU

$34.30

Low Stock
Coles Supermarkets

$28.00

Low Stock
Direct Chemist Outlet

$23.99

Low Stock
Cat & Claudia's Community Pharmacy

$34.99

Low Stock
Pharmacy4Less

$27.99

Low Stock
eBay - cosmetics_squad

$29.95

Low Stock
GimmeNow

$22.00

Low Stock
eBay - healthyworld

$18.99

Low Stock
eBay.com.au - healthyworld

$18.99

Low Stock
eBay.com.au

$17.99

Low Stock
eBay.com.au - chemistwarehouse_official

$13.99

Low Stock
Horo.co.nz

$21.59

Low Stock
Uber Eats

$24.00

Low Stock
McGrocer

$39.84

Low Stock
eBay.com.au - cosmetics_squad

$29.95

Low Stock
TerryWhite Chemmart

$23.99

Low Stock
McGrocer.com

$31.48

Low Stock

Price history

​
​

Price history

​
​

Reviews

Color perfection
26 February 2019
Maryfairy
originally posted on chemistwarehouse.com.au
Exceptional Product!
30 April 2022
Grange73
originally posted on chemistwarehouse.com.au
Fixed my problem:)
11 June 2022
IraS
originally posted on chemistwarehouse.com.au
Great Product
3 January 2022
dennyr
originally posted on thewarehouse.co.nz
Hideous. Brassy ends and light purple roots.
7 June 2022
Edwina
originally posted on lorealparis.com.au
Nice tones
10 August 2021
Diah77
originally posted on chemistwarehouse.com.au
Terrible, if anything my hair is darker than befor
26 November 2021
Nasim1
originally posted on chemistwarehouse.com.au
terrible orange roots, didn’t cover grey
11 September 2021
Disappointed
originally posted on thewarehouse.co.nz
The colour is no longer Ash Blonde!!!!
27 September 2021
SanGii
originally posted on lorealparis.com.au
Turned my hair..... dark rose gold
26 September 2020
Nunudawn
originally posted on lorealparis.com.au

Specification

Warnings
Important InformationAN ALLERGY ALERT TEST MUST BE DONE 48 HOURS BEFORE EACH USE OF THIS PRODUCT
Ingredients
Ingredients1205693, Colourant Gel: Aqua / Water , Trideceth-2Carboxamidemea , Propylene Glycol , Hexylene Glycol , Peg-2 Oleamine , Polyglyceryl-4 Oleyl Ether , Oleyl Alcohol , Alcohol Denat. , Ammonium Hydroxide , Polyglyceryl-2 Oleyl Ether , Oleic Acid , Sodium D Please be aware that ingredient lists for the products of our brand are updated regularly. Please refer to the ingredient list on your product package for the most up to date list of ingredients to ensure it is suitable to your personal use.