Introducing the new L'Oréal Paris Rouge Signature Liquid Lip Ink. A collection of 12 matte lip inks with a lightweight formula that is 2x thinner than a lipstick. Each swipe provides a weightless, bare lip sensation while delivering high pigment, long lasting colour. With 12 on-trend shades ranging from wearable nudes, to deep plumb and ravishing red, every woman can sign her look with her very own statement colour.