Les blondissimes LB01 extra light ash blonde cooler level 3 permanent hair color. Experience preference, is our true gold standard of beautiful color and shine. Preference's superior fade-defying color and shine system create a rich long-lasting color spectrum with luminosity, shine, and beautiful gray coverage. Luminous color shines from every strand and defies fade-out for up to 8 beautiful weeks. Plus, our color protective care supreme conditioner formulated with golden camelina oil, antioxidant vitamin E, and UV filter helps keep first-day color vibrancy and provides silky, resilient hair. From root to tip, color won't fade out and turn dull or brassy.