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L'Oreal Preference 10.1 Helsinki Very Light Ash Blonde
L'Oreal Preference 10.1 Helsinki Very Light Ash Blonde
L'Oreal Preference 10.1 Helsinki Very Light Ash Blonde
L'Oreal Preference 10.1 Helsinki Very Light Ash Blonde
L'Oreal Preference 10.1 Helsinki Very Light Ash Blonde
L'Oreal Preference 10.1 Helsinki Very Light Ash Blonde
L'Oreal Preference 10.1 Helsinki Very Light Ash Blonde
L'Oreal Preference 10.1 Helsinki Very Light Ash Blonde

L'Oreal Preference 10.1 Helsinki Very Light Ash Blonde

(7,144 reviews)

The one and only, premium fade-defying hair colour. Up to 8 weeks of brilliance. Perfect grey coverage. Permanent colour, high shine and lustrous. Preference's patented anti-fade colourants lock into the hair to ensure a luminous and long-lasting colour which perfectly covers your grey hair.The multi-application high shine colour-enhancing conditioner helps renew and prolong your colour's high shine and keeps your hair soft and silky. Enriched with UV filters and Vitamin E the High Shine Colour Conditioner formula renews and prolongs your colour's first day shine. Apply once a week to keep colour shiny and luminous, and keep hair soft and silky for up to 6 weeks. Always read the safety instructions before colouring your hair and conduct a skin allergy test 48 hours before each application.

The one and only, premium fade-defying hair colour. Up to 8 weeks of brilliance. Perfect grey coverage. Permanent colour, high shine and lustrous. Preference's patented anti-fade colourants lock into the hair to ensure a luminous and long-lasting colour which perfectly covers your grey hair.The multi-application high shine colour-enhancing conditioner helps renew and prolong your colour's high shine and keeps your hair soft and silky. Enriched with UV filters and Vitamin E the High Shine Colour Conditioner formula renews and prolongs your colour's first day shine. Apply once a week to keep colour shiny and luminous, and keep hair soft and silky for up to 6 weeks. Always read the safety instructions before colouring your hair and conduct a skin allergy test 48 hours before each application.

$13.99 - $39.99

in 15 offers

Colour:

L'Oreal Preference 10.1 Helsinki Very Light Ash Blonde
L'Oreal Paris Preference 1 Madrid Black
L'Oreal Preference Tahiti 4 Permanent Hair Colour
L'Oreal Paris Preference Milan 4.5 Intense Brown
L'Oreal Paris Preference Permanent Hair Colour 4.15 Rome Deep Brown
L'Oreal Paris Preference 4.26 Tuscany Pure Burgundy Cool Violet
L'Oreal Paris Preference Hair Colour - 5 Bruges (Brown)
L'Oreal Paris Preference 5.3 Virginia Golden Brown
L'Oreal Paris Preference Hair Colour - 5.21 Florence (Cool Iridescent Brown)
L'Oreal Paris Preference 5.23 Rio Very Deep Rose Gold
L'Oreal Paris Preference Hair Colour - 7.23 Bali (Dark Rose Gold)
L'Oreal Paris Preference 8 California Blonde
L'Oreal Preference 9.1 Light Ash Blonde
L'Oreal Paris Preference 9.23 Santa Monica Light Rose Gold
L'Oreal Paris Preference 10.21 Stockholm Very Light Pearl Blonde
L'Oreal Paris Preference 6.21 Zurich Cool Iridescent Light
L'Oreal Paris Preference Vienna 7 Blonde

L'Oreal Preference 10.1 Helsinki Very Light Ash Blonde

$13.99

(7,144 reviews)

The one and only, premium fade-defying hair colour. Up to 8 weeks of brilliance. Perfect grey coverage. Permanent colour, high shine and lustrous. Preference's patented anti-fade colourants lock into the hair to ensure a luminous and long-lasting colour which perfectly covers your grey hair.The multi-application high shine colour-enhancing conditioner helps renew and prolong your colour's high shine and keeps your hair soft and silky. Enriched with UV filters and Vitamin E the High Shine Colour Conditioner formula renews and prolongs your colour's first day shine. Apply once a week to keep colour shiny and luminous, and keep hair soft and silky for up to 6 weeks. Always read the safety instructions before colouring your hair and conduct a skin allergy test 48 hours before each application.

The one and only, premium fade-defying hair colour. Up to 8 weeks of brilliance. Perfect grey coverage. Permanent colour, high shine and lustrous. Preference's patented anti-fade colourants lock into the hair to ensure a luminous and long-lasting colour which perfectly covers your grey hair.The multi-application high shine colour-enhancing conditioner helps renew and prolong your colour's high shine and keeps your hair soft and silky. Enriched with UV filters and Vitamin E the High Shine Colour Conditioner formula renews and prolongs your colour's first day shine. Apply once a week to keep colour shiny and luminous, and keep hair soft and silky for up to 6 weeks. Always read the safety instructions before colouring your hair and conduct a skin allergy test 48 hours before each application.

Colour:
L'Oreal Preference 10.1 Helsinki Very Light Ash Blonde
L'Oreal Paris Preference 1 Madrid Black
L'Oreal Preference Tahiti 4 Permanent Hair Colour
L'Oreal Paris Preference Milan 4.5 Intense Brown
L'Oreal Paris Preference Permanent Hair Colour 4.15 Rome Deep Brown
L'Oreal Paris Preference 4.26 Tuscany Pure Burgundy Cool Violet
L'Oreal Paris Preference Hair Colour - 5 Bruges (Brown)
L'Oreal Paris Preference 5.3 Virginia Golden Brown
L'Oreal Paris Preference Hair Colour - 5.21 Florence (Cool Iridescent Brown)
L'Oreal Paris Preference 5.23 Rio Very Deep Rose Gold
L'Oreal Paris Preference Hair Colour - 7.23 Bali (Dark Rose Gold)
L'Oreal Paris Preference 8 California Blonde
L'Oreal Preference 9.1 Light Ash Blonde
L'Oreal Paris Preference 9.23 Santa Monica Light Rose Gold
L'Oreal Paris Preference 10.21 Stockholm Very Light Pearl Blonde
L'Oreal Paris Preference 6.21 Zurich Cool Iridescent Light
L'Oreal Paris Preference Vienna 7 Blonde

Price comparison

Last updated at 21/06/2025 16:00:38

Amazon.com.au

$13.99

available 3 days ago

Low stock


Affiliate Disclosure: We may receive a small commission for purchases made through this link at no extra cost to you. This helps support our site. Thank you!

My Local Bargains

$8.96

available 3 days ago

Low stock

Chemist Warehouse

$13.99

+ $9.99 delivery

Go to store


cashrewards

0.7% cashback

shopback

Up to 5% Cashback

Priceline

$16.79

+ $9.95 delivery

Go to store

Giant Chemist Harbour Town

$16.99

+ $9.95 delivery

Go to store

Healthyworld Pharmacy

$18.99

+ $10.00 delivery

Go to store

Lasoo

$18.99

+ $9.99 delivery

Go to store

eBay

$18.99

+ $10.00 delivery

Go to store


Affiliate Disclosure: We may receive a small commission for purchases made through this link at no extra cost to you. This helps support our site. Thank you!

Brosa

$19.95

Go to store

Dick Smith AU

$19.95

Go to store

See 12 more history offers

MightyApe.com.au

$59.00

available 10 days ago

Low stock

Medcart

$18.99

available 10 days ago

Low stock

Cosmetics Squad

$27.00

available 14 days ago

Low stock

Catch.com.au

$19.95

available about 2 months ago

Low stock

Cat & Claudia's Community Pharmacy

$34.99

available about 2 months ago

Low stock

GimmeNow

$22.00

available 2 months ago

Low stock

amama

$39.98

available 3 months ago

Low stock

Cosmetic Capital

$7.95

available 3 months ago

Low stock


cashrewards

2.9% cashback

eBay.com.au

$19.95

available 3 months ago

Low stock


Affiliate Disclosure: We may receive a small commission for purchases made through this link at no extra cost to you. This helps support our site. Thank you!

Woolworths

$23.99

available 4 months ago

Low stock

Coles Supermarkets

$19.60

available 5 months ago

Low stock

eBay.com.au - aozhoumama

$39.98

available 11 months ago

Low stock


Affiliate Disclosure: We may receive a small commission for purchases made through this link at no extra cost to you. This helps support our site. Thank you!

Price history

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Price history

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Reviews

Beautiful pearly, slightly ashy tones
24 August 2020
Sarah1234

originally posted on boots.com

Brassy to Blonde
10 February 2024
S-J

originally posted on superdrug.com

Formula Change
29 August 2024
Jen

originally posted on superdrug.com

Specification

Warnings
Important InformationAN ALLERGY ALERT TEST MUST BE DONE 48 HOURS BEFORE EACH USE OF THIS PRODUCT
Ingredients
Ingredients1205715, Colourant Gel: Aqua / Water , Trideceth-2 Carboxamide Mea , Propylene Glycol , Hexylene Glycol , Peg-2 Oleamine , Polyglyceryl-4 Oleyl Ether , Oleyl Alcohol , Ammonium Hydroxide , Alcohol Denat. , Polyglyceryl-2 Oleyl Ether , Oleic Acid , Sodium Please be aware that ingredient lists for the products of our brand are updated regularly. Please refer to the ingredient list on your product package for the most up to date list of ingredients to ensure it is suitable to your personal use.

Price comparison

Updated 2 days ago
Amazon.com.au

$13.99

Low Stock
My Local Bargains

$8.96

Low Stock
Chemist Warehouse

$13.99

+$9.99 delivery

cashrewards

0.7% cashback


shopback

Up to 5% Cashback

Priceline

$16.79

+$9.95 delivery
Giant Chemist Harbour Town

$16.99

+$9.95 delivery

See 12 more history offers

MightyApe.com.au

$59.00

Low Stock
Medcart

$18.99

Low Stock
Cosmetics Squad

$27.00

Low Stock
Catch.com.au

$19.95

Low Stock
Cat & Claudia's Community Pharmacy

$34.99

Low Stock
GimmeNow

$22.00

Low Stock
amama

$39.98

Low Stock
Cosmetic Capital

$7.95

Low Stock

cashrewards

2.9% cashback

eBay.com.au

$19.95

Low Stock
Woolworths

$23.99

Low Stock
Coles Supermarkets

$19.60

Low Stock
eBay.com.au - aozhoumama

$39.98

Low Stock

Price history

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​

Price history

​
​

Reviews

Beautiful pearly, slightly ashy tones
24 August 2020
Sarah1234
originally posted on boots.com
Brassy to Blonde
10 February 2024
S-J
originally posted on superdrug.com
Formula Change
29 August 2024
Jen
originally posted on superdrug.com
Great colour
19 January 2024
Claud
originally posted on superdrug.com
Great for those who've messed up with bleach.
21 May 2023
Olive27
originally posted on boots.com
Love this dye
22 August 2024
LJ
originally posted on lookfantastic.com
My favourite product
7 March 2023
BakiriBan
originally posted on loreal-paris.co.uk
Orange mostly gone from bleached - 8.1 copenhagen
3 July 2021
Linz
originally posted on boots.com
Salon Quality Product
18 August 2021
Maria24079
originally posted on loreal-paris.co.uk
The formula seems to have changed
21 August 2024
Erin20122
originally posted on superdrug.com

Specification

Warnings
Important InformationAN ALLERGY ALERT TEST MUST BE DONE 48 HOURS BEFORE EACH USE OF THIS PRODUCT
Ingredients
Ingredients1205715, Colourant Gel: Aqua / Water , Trideceth-2 Carboxamide Mea , Propylene Glycol , Hexylene Glycol , Peg-2 Oleamine , Polyglyceryl-4 Oleyl Ether , Oleyl Alcohol , Ammonium Hydroxide , Alcohol Denat. , Polyglyceryl-2 Oleyl Ether , Oleic Acid , Sodium Please be aware that ingredient lists for the products of our brand are updated regularly. Please refer to the ingredient list on your product package for the most up to date list of ingredients to ensure it is suitable to your personal use.