NEW Preference Vivids range is our most innovative expertise in bold colours. The formula is infused with a blend of powerful pure dyes selected by our hair colour experts for ultra-vibrant colours. Instrumental test Achieve up to 3X shinier hair with Préférence ultra vibrant colours, featuring light reflecting dyes, for a luminous colour full of reflects. Instrumental test The Shine Protect Conditioner is enriched with a UV filter and Vitamin E to preserve your shine for up to 8 weeks of radiant colour (if the shine protect conditioner is applied weekly). Preference Vivid Colours is available in 7 fashion inspired shades. Shade Blue Black was inspired by Le Marais fashion street style and its iconic alive blue jeans. Create your own look with this vivid Blue-Black colour. Made for all hair types, the formula comes in a gel texture and 150ml mix kit to provide an easy and even application.
NEW Preference Vivids range is our most innovative expertise in bold colours. The formula is infused with a blend of powerful pure dyes selected by our hair colour experts for ultra-vibrant colours. Instrumental test Achieve up to 3X shinier hair with Préférence ultra vibrant colours, featuring light reflecting dyes, for a luminous colour full of reflects. Instrumental test The Shine Protect Conditioner is enriched with a UV filter and Vitamin E to preserve your shine for up to 8 weeks of radiant colour (if the shine protect conditioner is applied weekly). Preference Vivid Colours is available in 7 fashion inspired shades. Shade Blue Black was inspired by Le Marais fashion street style and its iconic alive blue jeans. Create your own look with this vivid Blue-Black colour. Made for all hair types, the formula comes in a gel texture and 150ml mix kit to provide an easy and even application.
in 22 offers
NEW Preference Vivids range is our most innovative expertise in bold colours. The formula is infused with a blend of powerful pure dyes selected by our hair colour experts for ultra-vibrant colours. Instrumental test Achieve up to 3X shinier hair with Préférence ultra vibrant colours, featuring light reflecting dyes, for a luminous colour full of reflects. Instrumental test The Shine Protect Conditioner is enriched with a UV filter and Vitamin E to preserve your shine for up to 8 weeks of radiant colour (if the shine protect conditioner is applied weekly). Preference Vivid Colours is available in 7 fashion inspired shades. Shade Blue Black was inspired by Le Marais fashion street style and its iconic alive blue jeans. Create your own look with this vivid Blue-Black colour. Made for all hair types, the formula comes in a gel texture and 150ml mix kit to provide an easy and even application.
NEW Preference Vivids range is our most innovative expertise in bold colours. The formula is infused with a blend of powerful pure dyes selected by our hair colour experts for ultra-vibrant colours. Instrumental test Achieve up to 3X shinier hair with Préférence ultra vibrant colours, featuring light reflecting dyes, for a luminous colour full of reflects. Instrumental test The Shine Protect Conditioner is enriched with a UV filter and Vitamin E to preserve your shine for up to 8 weeks of radiant colour (if the shine protect conditioner is applied weekly). Preference Vivid Colours is available in 7 fashion inspired shades. Shade Blue Black was inspired by Le Marais fashion street style and its iconic alive blue jeans. Create your own look with this vivid Blue-Black colour. Made for all hair types, the formula comes in a gel texture and 150ml mix kit to provide an easy and even application.
Last updated at 26/08/2025 05:42:47
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Affiliate Disclosure: We may receive a small commission for purchases made through this link at no extra cost to you. This helps support our site. Thank you!
See 18 more history offers
Affiliate Disclosure: We may receive a small commission for purchases made through this link at no extra cost to you. This helps support our site. Thank you!
Affiliate Disclosure: We may receive a small commission for purchases made through this link at no extra cost to you. This helps support our site. Thank you!
Affiliate Disclosure: We may receive a small commission for purchases made through this link at no extra cost to you. This helps support our site. Thank you!
originally posted on lorealparis.com.au
originally posted on loreal-paris.co.uk
originally posted on loreal-paris.co.uk
| Product dimensions | 93 x 63 x 170 cm; 272.7 Grams |
| Country of origin | Belgium |
| Product benefits | Radiant |
| Item form | Cream |
| Hair type | All |
See 18 more history offers
| Product dimensions | 93 x 63 x 170 cm; 272.7 Grams |
| Country of origin | Belgium |
| Product benefits | Radiant |
| Item form | Cream |
| Hair type | All |
