Product L’Oréal Professionnel Serie Expert Silver Neutralizing Cream Conditioner is enriched with Babassu Oil to deeply moisturize, inhibit ageing processes and boost elasticity. Yellow tones are instantly contrasted while hair is left softer with this lightweight, deeply nourishing conditioner. Moisturizes Neutralizes Nourishes Who is it for? White and Grey hair What does it do? Neutralizes yellow undertones Moisturizing and nourishing Softens and boost elasticity How-To Apply a dime-sized amount to shampooed hair, focusing on the mid-lengths and ends Gently massage through hair Wait 1-2 min Rinse For best results use the L’Oréal Professionnel Serie Expert Silver Neutralizing Shampoo The brand L’Oreal began in 1907, when French chemist Eugéne Schueller developed a hair dye formula that revolutionized the hairdressing world. Since Eugéne's first discovery, L’Oreal has kept his passion alive by providing hairdressers with their most innovative products, tested and approved by the greatest names in hairdressing. Today L’Oreal is still at the forefront, with highly innovative products continuing to be one of the leads in originality, innovation and market leadership.