Illuminating shine and care for clients' blonde hair. L'Oréal Professionnel Serie Expert Blondifier Gloss Shampoo is enriched with polyphenol extracted from the aai berry, which delivers superfood nourishment and helps to smooth damaged hair. It's designed to gently cleanse and emphasise the shine of all types of blonde hair. Simply apply to wet hair, lather and then rinse thoroughly. Follow up cleansing with conditioning from Blondifier Conditioner or Blondifier Mask for next-level blonde hair care. Available in a 300-ml or 1500-ml bottle. Blondifier replaces Lumino Contrast and Shine Blonde in L'Oréal's Serie Expert range. N.B. Pump for backwash size (1500 ml) is sold separately.