Loreal Majirel Hair Color Ionene G Incell (5.32 Also Known As 5GV) Light Golden Iridescent Brown This is a permanent color with Ionene technology for uncompromised comfort. Lightens up to 4 levels in 35 minutes. Covers up to 100% of white hair. Easy to mix and apply. Leaves hair with sublime shine feeling intensely nourished and hydrated until the next color treatment. Loreal Majirel makes hair softer than before the coloring process. Mix 1 to 1.3 ratio. Made in SpainATTENTION: These products require professional expertise. The seller is not liable for any adverse outcome resulting from the use of this product.