Vitamin E and citramine-enriched Discover the true brilliance of the Serie Expert haircare range from L’Oréal. This pure resource shampoo is constructed with citramine and vitamin E with a purifying aqua crystal formulation. It works to lift residue and product build-up leaving hair feeling clean, nourished and protected. Purifying formula The purifying formula moisturises each hair strand and provides specialist care for clean, clear, healthy hair. It’s easy to use, all you need to do is apply evenly to wet hair, lather then rinse. Gently cleanses The formula is recommended for normal to oily hair and helps to cleanse away dirt and oil. This bottle comes with 300ml of shampoo, which is a compact size suitable for mobile and salon stylists, or to make as a part of your retail offering.