Neutralises yellow tones Instantly vanish unwanted yellow tones with the colour correcting Serie Expert purple shampoo. Using innovative technology, the advanced formula effectively neutralises warm hues, producing beautiful blondes with exceptional shine and luminosity. Caring formula The nourishing ingredients ensure the hair is healthy and revived. Add the chrome crème shampoo to your salon offering to help your clients achieve the perfect blonde. Optimum results The shampoo can be used in alternation with your clients’ regular shampoo and can be left in for 2 to 5 minutes depending on the desired amount of neutralisation required.