Product L’Oréal Professionnel Serie Expert Liss Anti-Frizz Disciplinary Shampoo cleanses and nourishes hair for an instantly softer feel and more control for up to 4 days. Formulated with Kukui Oil and Evening Primrose Oil to penetrate deep into the hair fibre to hydrate and smooth, this taming shampoo will reduce frizz and fly aways while protecting against humidity to keep you in control of your unruly hair. Smoothing Hydrating Who is it for? Frizzy, Unruly hair What does it do? Reduces frizz and fly-aways Smoothing Hydrating How-To Apply a dime-sized amount to wet hair at the scalp Gently lather and massage through hair, working down to the ends Rinse Repeat for extra cleansing For best results, use with the rest of the L’Oréal Professionnel Serie Expert Liss Anti-Frizz Disciplinary product line The brand L’Oreal began in 1907, when French chemist Eugéne Schueller developed a hair dye formula that revolutionized the hairdressing world. Since Eugéne's first discovery, L’Oreal has kept his passion alive by providing hairdressers with their most innovative products, tested and approved by the greatest names in hairdressing. Today L’Oreal is still at the forefront, with highly innovative products continuing to be one of the leads in originality, innovation and market leadership.