L'Oreal Paris is a French company and a global leader in beauty trends. L'Oreal Paris has been the official make-up artist for the Cannes Film Festival for 10 years. L'Oreal Paris provides accessible luxury for all those who demand excellence in beauty. Say goodbye to the lipsticks of old and experience the future without any compromise today! Description: Created with our unique oil-in-water formula that can't be beaten! Long lasting with up to 24-hour protection The benefit of our unique formula is no flaking, no smudging and most important for healthy lips no drying out! Application: For the best smooth finish make sure your lips are bare and make sure to exfoliate them. Use the point of the applicator to outline your lips Apply the colour and watch as your lips are transformed before your very eyes!