The iconic professional and permanent true-to-tone, long-lasting hair colour that restores, protects, and conditions hair. Beautiful new packaging. No formula changes! Benefits Rich shades range from natural to cool to warm color Can darken and lighten up to 3 levels Optimum coverage of up to 100% white hair Guaranteed predictable, precise results every time Long-lasting color with superior resistance to fading Restores, protects, and conditions hair as it penetrates the cuticle to fill and repair Up to 45% more conditioned hair with Majirel* Suitable for many different technologies, for full head or partial colouring Mixed to various depths and intensities Non-drip formula Leaves healthy looking hair that is soft and shiny *vs. uncolored hair Technology Ionène G - repairs the smoothness of the hair fiber, this exclusive conditioning polymer restores, protects, and continuously conditions the hair Incell - improves the hair’s porosity and shine, this multi-dimensional ceramide strengthens natural cohesion of the hair for continued long-lasting conditioning results How to use Mix color with developer at the recommended ratio. Apply to dry hair. Leave for 35 minutes. When development time is complete, add a little warm water to the hair and gently emulsify. Thoroughly rinse color from the hair and shampoo twice with L’Oréal Professionnel Post-Color Shampoo. Mixing ratio: 1:1,5 (color to developer) Development time: 35 min (do not use heat) Recommended developer: L'Oréal Professionnel Oxydant Cream 6% or 9% VIRGIN APPLICATION Apply mixture to the mid-lengths and ends 1,2 inch from the scalp Develop for 15 minutes Apply mixture to the re-growth and re-apply to mid-lengths/ends Process for full development time RE-GROWTH APPLICATION Apply to dry, unwashed re-growth Process for full development time COVERAGE OF WHITE Warm Target Shade: 1/2 tube of desired shade + 1/2 tube of corresponding level Gold shade (.3/G) Cool Target Shade: 1/2 tube of desired shade + 1/2 tube of corresponding level Natural shade (N) For Cover of under 50% White: Choose the client's desired shade To be mixed with L'Oréal Professionnel Oxydant Cream.