INOA, L'Oréal Professionnel's first permanent hair colour with no ammonia designed for optimised hair quality and scalp comfort. Up to 100% grey/white coverage. Hair feels intensely nourished and hydrated with glossy shine. In shade 10.12 Very Light Ash, softened by iridescent tones to neutralise unwanted undertones.
INOA, L'Oréal Professionnel's first permanent hair colour with no ammonia designed for optimised hair quality and scalp comfort. Up to 100% grey/white coverage. Hair feels intensely nourished and hydrated with glossy shine. In shade 10.12 Very Light Ash, softened by iridescent tones to neutralise unwanted undertones.
in 2 offers
The lowest price for L'Oréal Professionnel Inoa Permanent Hair Dye 10.12 60g right now is $62.81 at GoSupps.com.
The all-time low was $22.50 on 9 Oct 2025 — today's price is 179% above the lowest ever. It has been notably cheaper before — worth setting a price alert.
Prices last updated 22 Apr 2026.
L'Oréal Professionnel Inoa Permanent Hair Dye 10.12 60g
INOA, L'Oréal Professionnel's first permanent hair colour with no ammonia designed for optimised hair quality and scalp comfort. Up to 100% grey/white coverage. Hair feels intensely nourished and hydrated with glossy shine. In shade 10.12 Very Light Ash, softened by iridescent tones to neutralise unwanted undertones.
INOA, L'Oréal Professionnel's first permanent hair colour with no ammonia designed for optimised hair quality and scalp comfort. Up to 100% grey/white coverage. Hair feels intensely nourished and hydrated with glossy shine. In shade 10.12 Very Light Ash, softened by iridescent tones to neutralise unwanted undertones.
Last updated at 22/04/2026 08:46:21
L'oreal Professionnel Inoa 10.12 Light Blonde Ash Irize 60g Hair Dye
Delivery between 23 Apr – 5 May $27.91
Ammonia-free dye L'Oreal Professionnel Paris Inoa No. 10.12 10.12 Platinum Blonde Ash Iris 1 piece (1 pack)
Delivery between 23 Apr – 5 May $27.91
originally posted on influenster.com
This is a great ammonia free hair color. It's a hair color that's both vibrant and lasts upto 4 weeks. The color selection is vast and the formula is so easy to apply. What really impressed me was how gentle it was on my hair - no damage or dryness like I've experienced with other brands. The color payoff is incredible, my hair looks healthy and shiny, and the fade is subtle and even. loreal Inoa has won me over as a loyal customer. Highly recommend!"
originally posted on lorealprofessionnel.com
"I received these products for free from brand(s) in exchange for my honest review." I love this hair color. It provides such an amazing color that is bright and vibrant. It has lasting results that blend beautifully into the hair especially with natural looking results. It provides you with the perfect color with the exact color you desire. It has a high shine, permanent hair color that leaves the hair shinier and smoothes down the cuticle leaving it smoother also. This is super easy application and consistent reliable results I absolutely love it. I highly recommend this fabulous product!
originally posted on lorealprofessionnel.com
INOA's formula contains 60% oil. It makes the clients hair more hydrated and nourished. It seems to be fragrance free . So no offensive hair color smells to tend with. It's ammonia free, and that being said ….It claims to provides up to 100% grey coverage every time. I don't agree with 100% grey coverage claim. It's a good product for general use. If your trying to cover grey you might want a product that contains ammonia.
L'oreal Professionnel Inoa 10.12 Light Blonde Ash Irize 60g Hair Dye
Delivery between 23 Apr – 5 May $27.91
Ammonia-free dye L'Oreal Professionnel Paris Inoa No. 10.12 10.12 Platinum Blonde Ash Iris 1 piece (1 pack)
Delivery between 23 Apr – 5 May $27.91
This is a great ammonia free hair color. It's a hair color that's both vibrant and lasts upto 4 weeks. The color selection is vast and the formula is so easy to apply. What really impressed me was how gentle it was on my hair - no damage or dryness like I've experienced with other brands. The color payoff is incredible, my hair looks healthy and shiny, and the fade is subtle and even. loreal Inoa has won me over as a loyal customer. Highly recommend!"
"I received these products for free from brand(s) in exchange for my honest review." I love this hair color. It provides such an amazing color that is bright and vibrant. It has lasting results that blend beautifully into the hair especially with natural looking results. It provides you with the perfect color with the exact color you desire. It has a high shine, permanent hair color that leaves the hair shinier and smoothes down the cuticle leaving it smoother also. This is super easy application and consistent reliable results I absolutely love it. I highly recommend this fabulous product!
INOA's formula contains 60% oil. It makes the clients hair more hydrated and nourished. It seems to be fragrance free . So no offensive hair color smells to tend with. It's ammonia free, and that being said ….It claims to provides up to 100% grey coverage every time. I don't agree with 100% grey coverage claim. It's a good product for general use. If your trying to cover grey you might want a product that contains ammonia.
My hairdresser uses this, but I am not sure the exact shade my hair is tinted dark brown, but I recall him asking the assistant to mix more than one Inoa colour so I bought this 3 and the shade 2, plus the peroxide developer massive 1L bottle back in May, but I was reluctant to use it in case I didnt get it right it didnt cover my white roots properly. Important to know that unlike the usual brands of hair colour you can buy from a chemist or supermarket this is just a tube of colour. You need to buy the Inoa developer peroxide separately and it needs to be the strength required for your colour i. e. for dark hair It is 20. After waiting for a long time my roots were c. 3 long and pearly, blinding white I finally decided to colour my own hair today, as I couldnt ... MoreMy hairdresser uses this, but I am not sure the exact shade my hair is tinted dark brown, but I recall him asking the assistant to mix more than one Inoa colour so I bought this 3 and the shade 2, plus the peroxide developer massive 1L bottle back in May, but I was reluctant to use it in case I didnt get it right it didnt cover my white roots properly. Important to know that unlike the usual brands of hair colour you can buy from a chemist or supermarket this is just a tube of colour. You need to buy the Inoa developer peroxide separately and it needs to be the strength required for your colour i. e. for dark hair It is 20. After waiting for a long time my roots were c. 3 long and pearly, blinding white I finally decided to colour my own hair today, as I couldnt look in the mirror anymore, but I am still not confident enough going out Postlockdown and coming in close contact with people in a salon. Messy and time consuming as per brilliant advice from a fellow Perfumes of London shopper, best use a kitchen scales to weigh 60g of developer peroxide once you have squeezed the 60g tube of colour or half of each tube, as I did into a bowl the result was salonlike and my hair is back to normal It has freed me from having to wear a wide Lycra band to cover my badgerlike roots during video calls or going for walks. My husband keeps saying that I look 10 years younger bless. . . . I should have done it a long time ago prepandemic, I had my roots done every three weeks, but I hadnt been to a hairdresser since 12 March until doing the colour myself today. I have now ordered a couple more tubes, for when those pesky roots start showing up again and I dont feel like having to wear a mask to have my hair done. The advice from fellow Perfumes of London shoppers on what strength peroxide developer to buy and the weighing of the colour developer right proportions was brilliant and invaluable.
The infinite shine, and all over conditioned feel after using this color on my clients hair was insane! I absolutely love getting new products to test out and this was one of my top faves!! The color was so beautiful and rich. I literally cannot get over it. The mixing ratio is so easy to follow and the developer and color mix so well. I'm honestly thinking of switching my whole color line over to this because I loved it so much.!!! I think I also love that it is ammonia free, so there's no harsh chemical smells. I can also use this on my super sensitive clients and they don't get a reaction and I can't ask for much more than that.
I had Inoa applied to my hair over the last 9 months in about 3 monthly intervals for root top up . Today my hairdresser had to re apply my root colour and use tubes of the old formula for my colour as the new formula tubes had not provided the coverage for grey. Its fine for now and I get trying to make a sustainable product but maybe some more testing required. I have an excellent hairdresser and am grateful they fixed the issue. Not sure what will happen when their old supply if my colour runs out.
I've only used this product for color retouches, not all over color, so my review is based on that specifically. For no ammonia color, I'm extremely impressed. I feel like the results have a natural-looking effect because it doesn't cover completely opaque like some others do. That being said, the grey coverage is good, but it's not great. I feel like it covers well enough but it's not as efficient as having regular color with low ammonia. For those who are health conscious or are sensitive to ammonia, this is a great option.
I have been coloring my hair at home for the past few years with this non ammonia product. It has practically no smell and very little skin staining. The coverage is also greats and lasts until my grey grows. This brand was recommended by my friends stylist during Covid when salons were shut down. I never went back to the salon as the results using this are great!!
I was pleasantly surprised by this color line. I had seen it a few times in store and glad I had the opportunity to try it out. It mixes up well and is great with bowl and brush application. There is very little smell and I feel it did a great job covering grays. This color line would be good to try on people who have allergies to other color lines. I agree with other users that it did fade out a bit faster than I like. Maybe with time and testing they can happen upon a formula that has better longevity.
