The best red permanent hair color for intense, uniform and long-lasting result on red hair. Benefits Intense, vibrant, long-lasting red and copper shades Guaranteed predictable, precise results every time A special base for the truest tone results that last and fade on time High-resistance colour with superior resistance to fading Lifts up to 3 levels Perfect coverage of up to 100% white hair Restores, protects, and conditions hair as it penetrates the cuticle to fill and repair Perfect for high fashion partial tehniques Non-drip formula Leaves healthy looking hair that is soft and shiny Technology The shades are formulated with the Ionene G and Incell complex, but also feature different technologies: Carmilane , DM5, Lumax and Rubilane . These shades can’t be mixed, be sure to use them in pure form! (For example, Carmilane C5.60 can be mixed with Carmilane C6.66. However, Carmilane C5.60 cannot be mixed with Lumax 6.60.) Ionène G - repairs the smoothness of the hair fiber, this exclusive conditioning polymer restores, protects, and continuously conditions the hair Incell - improves the hair’s porosity and shine, this multi-dimensional ceramide strengthens natural cohesion of the hair for continued long-lasting conditioning results SPECIAL TECHNOLOGY: Carmilane - vibrant cool garnet reds shades, higest intensity and fade resistance DM5 - vibrant red to red-violets, higest intensity and fade resistance Rubilane - vivid red coppers, long-lasting color result Lumax - cool scarlet reds, long-lasting color result How to use Mix color with developer at the recommended ratio. Apply to dry hair. Leave for 35 minutes. When development time is complete, add a little warm water to the hair and gently emulsify. Thoroughly rinse color from the hair and shampoo twice with L’Oréal Professionnel Post-Color Shampoo. Mixing ratio: 1:1,5 (color to developer) Development time: 35 min (do not use heat) Recommended developer: L'Oréal Professionnel Oxydant Cream 6% or 9% VIRGIN APPLICATION Apply mixture to the mid-lengths and ends 1,2 inch from the scalp Develop for 15 minutes Apply mixture to the re-growth and re-apply to mid-lengths/ends Process for full development time RE-GROWTH APPLICATION Apply to dry, unwashed re-growth Process for full development time To be mixed with L'Oréal Professionnel Oxydant Cream.