Direct dye that creams a deep, marine blue shade La Riche Directions Atlantic Blue Directions cream is inspired by the depths of the ocean and conjures up shimmering shades. The colour effect lasts between 3 to 4 weeks and is best used on blonde hair. The creamy texture is easy to use and the use of an oxidising emulsion is not required. For hair that is supple to the touch thanks to the inclusion of vegan active ingredients.